The Crushers weren't a 'big' club.
I mean we are talking about a club that was woefully lacking in start up funds that they were begging the NSWRL for grants to keep their business alive before they had even played a game.
They weren't ready or capable of owning and operating a club, and never should have been given a license in the fist place. In fact pretty much all of the 1995 expansion teams were a f**king shambles that never should have been given licenses, that's why all of the ones that could jumped to SL, the SL money was their only chance to survive.
Big as in trying to capture largest following or appeal to widest catchment. Kinda like your idea of lumping everything south of river together including disparate places like Ipswich, inner city, Logan...