How does Rugby League get a World Cup like Union has? a few thoughts.
First of all, unlike our Union loving chums, we are not scared of that game, good on em, they get good crowds because they market them as events, you have to see these games, they are events, the fact we think 99% of the games are shite is irrelevant, people buy into it and want to see it.
Negativity
There can seriously be no Fan base of a sport that bags its own sport like RL fans, a 30 thousand crowd should be a 40 thousand one, I am not watching that it will be a blowout, I don't like that team I am not watching them, that player is playing for Tonga but he was born in Australia, its a joke, etc,etc,etc, try selling that to non fans looking to go along and give it a go when your hardcore fan base whine like crap about it.
Competitiveness
RU Fans don't seem to mind one sided score lines but RL fans don't. Sadly the Aussies winning 95% of the time puts folk off but that's not their fault, others need to raise their game, you get 4/5 teams all as good as each other and people will be interested, I remember early 90's the Ashes games were Awesome, so tight and crowds reflected in sell outs, get that back on folk will turn out in big numbers for it.
Rugby Union
Like it or not we are compared to their version of a world cup, I have played and coached RL abroad and it wasn't France or Australia, Rugby league is played in more places and countries than most will acknowledged and some of the people involved are die hard RU people, I have seen RU people put more into developing our Game believe it or not that RL people, they are not all alike, and often become disillusioned by the lack of a f**k from RL Authorities and so RU benefits in these places.
The game of Rugby League
Our biggest plus, our game is better and more open, it should be our biggest selling point, we will never usurp Union as the bigger code, definitely in Australia and just as much in other areas we do but overall around the world, it wont happen so don't try to, just champion our game and players more. I mentioned a while back I totally fell out of love with the game, Teams trying to wrestle and slow the game down, wasn't exciting, this season the increase in record crowds isn't a fluke, folk are been entertained and excited and they want to see these games in the flesh and not just on TV, cant wait till the new season starts, we criminally under sell our game.
Financial Investment
We simply do not have the same kind of Budget as Union does so make sure we put more in and make it work better, Internationals generate money, the more you do and the better they are generate even more, domestically in a lot of Countries Union is struggling but Internationals/World cups fix that, not permanently, but imagine what that kind of money coming into our game could do?