I mean, to tell a bloke with a year, and a bit, left to run on his deal, that if he finds a new deal elsewhere, he can leave...that's rough.
There are no free lunches in sport or at least there shouldn't be. His form has dropped of considerably. The club is not a charity. If he maintained his form we wouldn't have told him that he is not wanted past his current deal and if he found a better deal somewhere else now we wouldn't stand in his way. That to me is very professional and the right way to approach these kinds of things.
Remember players want pay rises during their current deals if there form improves and they feel they are worth more and mostly clubs yield and upgrade them to keep the player and his manager happy. So why can't the club tap the player who isn't performing to the value of his current contract(for whatever reason) on the shoulder and tell him to look elsewhere while he still has some value because his current club won't be renewing his contract.
As cold and brutal as it may seem, we are actually doing him a massive favour by giving him an honest heads up. It gives him plenty of time to try and improve his form if he is capable to make himself desirable to another club that may give him a longer contract. Even if he can't improve by much, his form to most outsiders has only just started to slip and many would feel or think that he maybe just be a little stale or carrying a niggling injury, which is probably true too, and that they could give him a new lease of life. But if he stayed this way for the next 18 months then most suitors would see him as cooked and offer him a minimum contract at best. At present some may take a punt that they can turn him around.
This is not a shit decision by our clubs management, this is one of their better ones. We should always be this 'ruthless', this is what professional clubs do. Badly managed clubs would say nothing and keep him on the books for the total duration of his contract and stuff themselves up by continuing to pay full freight for an underperforming player and then tell him at the end of it when his body and form are probably even worse that he is done at the club and good luck finding yourself another club. Bye bye.