You don’t have to be the biggest. You just have to be enough.
I agree but does that mean we should be guaranteed a premiership within a given narrow timeframe? We haven’t won in 36 years but the current management structure is only a few years old. We should expect them to deliver more than their predecessors, but a club that hasn’t won in 30+ years has a lot of growing to do before it gets close to the big boys. We peaked last year and then were dismantled by the salary cap. Hopefully we peak again in the next couple of years and go one better, but since 2016 (the last year of our old management structure) only six other clubs have even made a grand final.
If we are indeed getting bigger, results on the field will improve in an iterative manner. There will be steps forward and backwards over a long term trend of improvement. It already looks like that might be the case, but even then there’s no model of growth that will give you a clear year-on-year climb up the ladder until you win the comp. It might only appear so if you look at a very narrow sample (e.g. the most successful club of the day) and narrativise what amounts to a series of partially random outcomes.
And now I’ve been sitting here so long it’s going to be difficult to wipe.