So, as it stands, it may well be down to a bidding war between Ten and Nine? Seven out of the equation for now or never?
If 9 get the AFL rights we could tump their deal. I hope Eddie has carpet burn on his knees right now.
7 will need content, 10 will probably bid for "parts" for the bid that 9 will be forced to break it up, for paying for the AFL, but 9 might want SOO for example.
That would be the PERFECT scenario as it would have EVERY station bidding for parts and 2 bidding for the majority.
eg. 7 will try for the lot against a smaller bid from 10.
10 will try for MNF & FNF agaisnt Fox and 7 respectivly.
If 7 miss out on the lot, they will go for SOO agaisnt 9.
If 10 miss MNF or FNF they will go against Fox for Saturdays.
That will be the way the NRL comes bloody cose to $1billion.Or are able to demand what they want telecast wise - with live coverage around OZ on digital channels in non-heartland - while still making great money ($850-900).
Other than that IMO we will be around the $720-$800mill with pretty much the current arrangment... :x