hrundi99
First Grade
- Messages
- 8,403
Because its cheap. A company with small costs and medium returns is making a profit, as opposed to what they are now, a company with high costs and medium returns thats making a loss.
A lot of emphasis on here is placed on ratings, but its only half the story, the business of broadcasting doesn't begin and end with ratings, they have to make a profit out of those people watching by selling advertising.
Channel 10 was built on inexpensive American shows (like the Simpsons) reliably capturing the valuable youth demographic. Im not surprised that Murdoch is taking it back to its small, profitable roots.
Maybe I'm missing something but don't higher ratings allow the network to increase advertising pricing?