Thaiday would have generated a lot of TPAs. It may sound odd given he became a real shadow of the player he was in the early 2010s, but if you travel around rural parts of the south-east it isn't too uncommon to see Sam on some billboard endorsing a product.
The most interesting thing is just how small a lot of the TPA figures are. I wouldn't have blinked if say the Cowboys had a million in TPAs, if only because JT is regarded the best player of the generation and would be getting all sorts of sponsership from Nike. I would have thought Hayne would have had a few deals lined up following his NFL stint. At least 49K or whatever he's earning.