An interesting opinion piece on the new name:
Last week two new football clubs revealed their name, logo and colours.
The West Sydney Wanderers will make their A-League debut later this year, while the WARL backed West Coast Pirates are odds-on to join the expanded NRL in 2015.
Two teams, two completely different brands. One attempts to be fresh and edgy; the other is staid and proper, at pains to prove it?s not another FFA flash-in-the pan franchise. One was sprung as a surprise; the other slowly teased out at public fan forums. One turns its back on the code?s local history and the stain of Super League; the other hangs its hat on a hundred year narrative. The Wanderers? sure-footed heritage look seems to have struck a chord. What of the Pirates? more fierce and flashy ensign?
http://sportbizinsider.com.au/news/...-brand-identity-on-the-western-front/#respond
In regards to the naming of Perth or West Coast, the WARL has some strategic initiatives to create RL hubs in Goldfields, Pilbara and SW. They definately want the NRL club to represent the whole state, I think it is a good thing not being called Perth.