I suppose a weak comparison to some american sports teams could help.
South Sydney Rabbitohs - are like the Cubs and Bears - big history but don't win much these days.
St. George-Illawara Dragons - like the Celtics, dynasty eras and always there or thereabouts.
Melbourne Storm - Miami Heat - buy their way to victory.
Cronulla Sharks - Jacksonville Jaguars - won nothing, few fans and surrounded by bigger clubs
Brisbane Broncos - New York Yankees - very succesful but bland brand.
Wests Tigers - Houston Texans - neither here nor there as a club being newish but likely future successes.
Parramatta Eels - Red Sox - big club, sporadic success.
Gold Coast Titans - Oklahoma Thunder - new brash and annoying.
Penrith Panthers - Green Bay Packers - small town mentality but relatively succesful for it.
North Queensland Cowboys - Toronto Blue Jays - way out there,