Why would he?
Even though I agree with you.
Lets though distinguish the Leagues from the Footy club.
Whilst they share a common denominator, they are separate entities.
Doesnt mean it cant work, but we have dinosaurs at the helm, and as much as I want Price gone... i repeat, he didn't employ himself.
The most valuable sporting "brand" in the country will or may surprise you.
Penrith... Value 46+ million.
see link below.
Now before anyone jumps on this with emotion... see the stats.
http://www.businessinsider.com.au/the-top-20-most-valuable-australian-sports-brands-2013-12
Cut it anyway you want... its bankable.
What is the most valuable Australian sports team in terms of branding?
Or look at it another way: if a sports team had to buy their brand from someone, what would they pay?