18th club, whose next?

[Perth Red]

15 nrl teams outrated 18 afl teams

but afl is a strong second

no shame in that

like I said we have the bigger casual fanbase, its the only key metric we beat them in out of the 4. Hence why we are sadly in second place with not much sign of that changing.

 

[Wb1234]

like I said we have the bigger casual fanbase, its the only key metric we beat them in out of the 4. Hence why we are sadly in second place with not much sign of that changing.

It’s one of the most important metrics across sports

now afl has had 2.5 billion more to “invest” in their game ?

yet we trounced them

 

[Perth Red]

It’s one of the most important metrics across sports

now afl has had 2.5 billion more to “invest” in their game ?

yet we trounced them

Is it though? Does it bring in the money? Certainly doesn't seem to be in comparison. Is it better to have 1 million couch potatoes following on twitter or 500k fans paying full memberships and buying merch?

 

[Wb1234]

Is it though? Does it bring in the money? Certainly doesn't seem to be in comparison. Is it better to have 1 million couch potatoes following on twitter or 500k fans paying full memberships and buying merch?

If I was afl I would be looking at getting those ratings up

long term their failure to grow tv ratings whilst we do is going to kill their growth

 

[mongoose]

If I was afl I would be looking at getting those ratings up

long term their failure to grow tv ratings whilst we do is going to kill their growth

where are we growing our TV ratings? penrith?

 

[Wb1234]

where are we growing our TV ratings? penrith?

Everywhere

except mars

 

[Perth Red]

If I was afl I would be looking at getting those ratings up

long term their failure to grow tv ratings whilst we do is going to kill their growth

yeh you can see the concern on their faces when they announced a $4.5billion media deal lol

 

[Wb1234]

yeh you can see the concern on their faces when they announced a $4.5billion media deal lol

Yeh and 3.5 billion of it was actually cash and not make believe currency

 

[Perth Red]

Yeh and 3.5 billion of it was actually cash and not make believe currency

$4billion cash actually, and they turned down a $6billion tv only offer, so yeh they look really worried about being so far behind us in audience level. Why our far superior audiences are not translating into bigger tv deals is anyone's guess. Getting 5 city metro reach for the competition will certainly help you'd hope.

 

[Wb1234]

$4billion cash actually, and they turned down a $6billion tv only offer, so yeh they look really worried about being so far behind us in audience level. Why our far superior audiences are not translating into bigger tv deals is anyone's guess. Getting 5 city metro reach for the competition will certainly help you'd hope.

Long game time and more teams obviously

More games too

though I expect it will go like test cricket

people won’t keep watching 3 hour games

 

[Perth Red]

Perth team 18 for 2028. Then grow some balls and get Brisbane3 or NZ2 and Adelaide in for 19 and 20 by 2032. THEN we might close the gap.

 

[titoelcolombiano]

We are an obscure sport in South Australia, Victoria, Western Australia and Tasmania.

AwFuL clubs from Adelaide, Melbourne and Perth generate more revenue from sponsorship, membership, ticketing and corporate hospitality than all of the Sydney NRL clubs.

The Sydney Swans generate more sponsorship revenue than the Brisbane Broncos. The Brisbane Broncos are the largest and richest rugby league club in the world. This is a very worrying dilemma for our game because it proves the corporate sector doesn't rate us as highly as our main competitor.

The Sydney NRL clubs draw a pitiful amount from football operations. That's despite the game's administration prioritising them to the detriment of every interstate club since 1988. Our game would be in a much stronger position today if its administration stuck with Adelaide and Perth in 1998.

We've given our main competitor a 25 year time frame to solidify their brand in Australia's fourth and fifth largest markets. That time frame will probably extend to 30 years by the time a Perth team enters the NRL. We're talking two or three generations of kids growing up in Adelaide and Perth with nothing but fumbleball to support. I cannot understate just how harmful that has been to our game and the difficulty it places on expanding into these markets.



Axing the Reds in 1997 and 1998 has given fumbleball a monopoly over the under 20s demographic in Adelaide and Perth.

Keeping both of those teams in the NRL would have allowed our sport to develop a similar position in the Perth and Adelaide markets as the Storm have carved out in Melbourne.

Two generations of potential rugby league supporters are now rusted on AwFuL fans who'll be more hesitant to give our game a go because we cast them aside to keep whinged from Sydney happy.

I agree that we need a presence in Perth and Adelaide. But they are nowhere near as important to us as NSW and QLD are to the AFL. They have peaked and we are yet to get our shit together. So when we do, the real code wars will begin

 

[titoelcolombiano]

Ma

mate we could be twenty years plus off that, if ever! Potential is only good if you actually realise it.

I agree, it will take a while and we'd have to get our shit together. But if we do there is so much upside to the NRL still left

 

[titoelcolombiano]

The AFL totally dominate the VIC, WA, SA, and TAS markets, and hold a higher market share in NSW and QLD than the NRL could dream of having in VIC, WA, SA, and TAS. You could quibble about the ACT and NT if you liked, but at the end of the day both are largely irrelevant to the broader picture in the grand scheme of things.

If dominating half the country and having a significantly stronger share in the other half than the competition has in yours, and all the metrics that go along with that, isn't enough to make you 'king', then I don't know what is.

My point really is that we have so much more upside than they do, they've peaked. Yes, we actually do something about realising that potential, but there are signs there at the moment that we are finally waking up.

 

[Get Rid of The Donkeys]

PNG, they live and breathe Rugby League

They do, but how many Papuans can actively support an NRL team that's based in Port Moresby?

The GDP per capita is only $2,672 (US).

Port Moresby is not connected by road to any of the country's other major cities.

About 85% of the country doesn't have access to electricity.

 

[Perth Red]

My point really is that we have so much more upside than they do, they've peaked. Yes, we actually do something about realising that potential, but there are signs there at the moment that we are finally waking up.

Not disagreeing but its a bit like the guys who were chasing Usain Bolt saying they can get faster but he has peaked. Might be true but doesnt mean to say the gap will be closed. And tbf most on here scoffed when AFl said they were aiming for $600mill deal claiming it was BS and theyd never get close to it. Everytime you think they've peaked the buggers kick on again.

Rl has traditionally been very myopic and self flagellating when it comes to growing beyond its heartlands. it will take major shift in the games leadership to achieve what the AFl has achieved. The first real litmus test comes with team 18. Where they decide to go and how they go about it will tell us a lot about if real change is in the air or if we are the same old same old.

 

[Get Rid of The Donkeys]

I agree that we need a presence in Perth and Adelaide. But they are nowhere near as important to us as NSW and QLD are to the AFL. They have peaked and we are yet to get our shit together. So when we do, the real code wars will begin

I'm not sure fumbleball has peaked. They seem to be growing their participation base in Queensland and NSW. Their support amongst women in Queensland and
NSW is growing. Broadcasters and sponsors want to saddle up with a game the appeals to all demographics.

Our game limits itself to working class older men in Queensland and NSW. There is no upside to limiting our game to a dwindling demographic.

I don't see any sign of our game's administration expanding into new markets and culling the dead weight in Sydney that is holding us back. The clubs run the game with ea h one having a stake in the ARLC. Over 50% of the clubs are from Sydney. That gives the Sydney clubs a majority stake in the game and allows them to further their agenda.

 

[titoelcolombiano]

I'm not sure fumbleball has peaked. They seem to be growing their participation base in Queensland and NSW. Their support amongst women in Queensland and
NSW is growing. Broadcasters and sponsors want to saddle up with a game the appeals to all demographics.

Our game limits itself to working class older men in Queensland and NSW. There is no upside to limiting our game to a dwindling demographic.

I don't see any sign of our game's administration expanding into new markets and culling the dead weight in Sydney that is holding us back. The clubs run the game with ea h one having a stake in the ARLC. Over 50% of the clubs are from Sydney. That gives the Sydney clubs a majority stake in the game and allows them to further their agenda.

The game in QLD more than in NSW is embraced by all classes. You regularly see RL loving Politicians, TV personalities, stars from other sports, business leaders etc. The Broncos have a good link with the University of QLD and the Dolphins with Nudgee College. The AFL is very much a niche / expat sport here. Even the Springwood Pumas which we discuss often, I worked with the guys that run that place. They are all Victorians and Tasmanians.

On top of that, the NRL have introduced the Dolphins to further re-enforce Brisbane and SEQ and you and I know that the Fire-Jet-Hawks will probably get a run down the track too. The Lions were killing it when they were winning premierships in the early 2000's, but their most recent wave of success hasn't come up to that standards in terms of attendances and their TV ratings are still shit.

 

[titoelcolombiano]

Not disagreeing but its a bit like the guys who were chasing Usain Bolt saying they can get faster but he has peaked. Might be true but doesnt mean to say the gap will be closed. And tbf most on here scoffed when AFl said they were aiming for $600mill deal claiming it was BS and theyd never get close to it. Everytime you think they've peaked the buggers kick on again.

Rl has traditionally been very myopic and self flagellating when it comes to growing beyond its heartlands. it will take major shift in the games leadership to achieve what the AFl has achieved. The first real litmus test comes with team 18. Where they decide to go and how they go about it will tell us a lot about if real change is in the air or if we are the same old same old.

AFL's TV deal growing is one thing and that is their business. It is our inability to properly leverage TV and sponsorship deals that has held us back, and that is on us, nothing to do with the AFL.

When we do finally get our act together, which there are some signs off at the moment, we will finally be able to properly fulfil the game's potential. The Usain Bolt analogy would be apt if we were already maxing out our potential. At the moment we are the sprinter that could rival Usain as the best but we are jogging along at 90% just to take the silver medal.

 

[Pippen94]

$4billion cash actually, and they turned down a $6billion tv only offer, so yeh they look really worried about being so far behind us in audience level. Why our far superior audiences are not translating into bigger tv deals is anyone's guess. Getting 5 city metro reach for the competition will certainly help you'd hope.

Advertisers might see afl as more upmarket. Demo's might be more desirable. These are far more important.
Fact TV wanted brisbane2 but not Perth blows out ur argument