I don't argue that they are better administered, better spread across the country and better at negotiating deals. What I do know is that if the AFL were the dominant code in NSW and QLD and us in VIC, SA & WA, we'd be almost obscure because if they had the geographical advantage and their administration, then game over.
The way it stands now, if the NRL can get their act together, they have a huge geographical advantage to capitalise on more than they have ever done before. If the NRL becomes a truly national brand, sponsors will flock to NRL clubs, because nothing creates a brand impact in NSW and QLD like an NRL team. The AFL can only dream of that impact. It is not going to come from the Lions, Suns, Swans or Giants.
We are an obscure sport in South Australia, Victoria, Western Australia and Tasmania.
AwFuL clubs from Adelaide, Melbourne and Perth generate more revenue from sponsorship, membership, ticketing and corporate hospitality than all of the Sydney NRL clubs.
The Sydney Swans generate more sponsorship revenue than the Brisbane Broncos. The Brisbane Broncos are the largest and richest rugby league club in the world. This is a very worrying dilemma for our game because it proves the corporate sector doesn't rate us as highly as our main competitor.
The Sydney NRL clubs draw a pitiful amount from football operations. That's despite the game's administration prioritising them to the detriment of every interstate club since 1988.
Our game would be in a much stronger position today if its administration stuck with Adelaide and Perth in 1998.
We've given our main competitor a 25 year time frame to solidify their brand in Australia's fourth and fifth largest markets. That time frame will probably extend to 30 years by the time a Perth team enters the NRL. We're talking two or three generations of kids growing up in Adelaide and Perth with nothing but fumbleball to support. I cannot understate just how harmful that has been to our game and the difficulty it places on expanding into these markets.
Yeah I get it, that's how the game is played. But reality is, we are two teams off that same perception. Perth and Adelaide (Perth alone will probably do the trick). Again, how long that will take? God knows but we aren't that far off being able to capitalise ourselves and we would have spent a fraction of the money to do it.
Axing the Reds in 1997 and 1998 has given fumbleball a monopoly over the under 20s demographic in Adelaide and Perth.
Keeping both of those teams in the NRL would have allowed our sport to develop a similar position in the Perth and Adelaide markets as the Storm have carved out in Melbourne.
Two generations of potential rugby league supporters are now rusted on AwFuL fans who'll be more hesitant to give our game a go because we cast them aside to keep whinged from Sydney happy.