18th club, whose next?

[Wb1234]

you still dont get it, they aren't trying to overtake RL, they never will. But they are trying to create a perception of a national sport so sponsors and TV jump on it. And guess what!

Perception is for the uneducated

building afl posts all across nsw in parks when nobody plays is stupid

 

[Perth Red]

Perception is for the uneducated

building afl posts all across nsw in parks when nobody plays is stupid

Perception forms each individuals reality. Then the facts back that up.
For example the AFL has had a clear strategy to form a perception they are Australia's national footy code. They've even used the words in marketing themselves over the years. They'll lay claim to having teams in every major capital city as the example of this national footprint. The reality is that others have bought this perception, hence much bigger Tv and sponsorship deals than any other code over the last decade plus. That is a key reason they have had $2.5billion more revenue than an NRL and that revenue gap is about to grow further. That and Vlandys screwing the TV deal.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon Musk

 

[Wb1234]

Perception forms each individuals reality. Then the facts back that up.
For example the AFL has had a clear strategy to form a perception they are Australia's national footy code. They've even used the words in marketing themselves over the years. They'll lay claim to having teams in every major capital city as the example of this national footprint. The reality is that others have bought this perception, hence much bigger Tv and sponsorship deals than any other code over the last decade plus. That is a key reason they have had $2.5billion more revenue than an NRL and that revenue gap is about to grow further. That and Vlandys screwing the TV deal.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
Elon Musk

AFL fails to win over western Sydney and is underestimating the NRL

Figures have revealed that just one per cent of sports participants in western Sydney are playing Aussie Rules, adding pressure on the AFL to help the Giants land the Tigers superstar.

www.dailymail.co.uk

perception changes when people write articles like that

it’s funny you quote musk the situation is comparable

him buying twitter for 44 billion is like the afl spending billions on nsw and qld

 

[Perth Red]

AFL fails to win over western Sydney and is underestimating the NRL

Figures have revealed that just one per cent of sports participants in western Sydney are playing Aussie Rules, adding pressure on the AFL to help the Giants land the Tigers superstar.

www.dailymail.co.uk

perception changes when people write articles like that

it’s funny you quote musk the situation is comparable

him buying twitter for 44 billion is like the afl spending billions on nsw and qld

Difference is AFL's investment has seen them achieve close to a $900mill a year revenue which is abut to explode even further. Coincidence or an outcome of this push to create a "national' perception? If they'd stayed Melb,Perth and Adelaide do you think their revenue would be so far ahead of any other code?

Since the 17th/18th AFL expansion started their revenue has gone up $526million a year. So sure its costing them $100mill a year plus for those two genuine expansion clubs and grassroots investment in NSW and Qlnd but its a relatively small part of their revenue growth outcome. If I could invest $100mill and get $526mill a year back Id be pretty happy!

 

[Colk]

Perception is for the uneducated

building afl posts all across nsw in parks when nobody plays is stupid

Perhaps. Although that probably means that most people are uneducated in that case.

The only way you can change the perception is from you (in this case Rugby League) changing that perception.

 

[Wb1234]

Difference is AFL's investment has seen them achieve close to a $900mill a year revenue which is abut to explode even further. Coincidence or an outcome of this push to create a "national' perception? If they'd stayed Melb,Perth and Adelaide do you think their revenue would be so far ahead of any other code?

Since the 17th/18th AFL expansion started their revenue has gone up $526million a year. So sure its costing them $100mill a year plus for those two genuine expansion clubs and grassroots investment in NSW and Qlnd but its a relatively small part of their revenue growth outcome. If I could invest $100mill and get $526mill a year back Id be pretty happy!

Afls investment has seen them rank last in western Sydney

which idiot thought Pacific Islanders would be fit to play afl ?

 

[Wb1234]

Perhaps. Although that probably means that most people are uneducated in that case.

The only way you can change the perception is from you (in this case Rugby League) changing that perception.

When the nrl has 18 teams for ten years like afl does now it will blitz afl

and don’t even get me started on what 20 teams would do

 

[Perth Red]

Afls investment has seen them rank last in western Sydney

which idiot thought Pacific Islanders would be fit to play afl ?

In a discussion on revenue generation how many kids are playing AFL in the Parra region is irrelevant.

 

[Perth Red]

When the nrl has 18 teams for ten years like afl does now it will blitz afl

and don’t even get me started on what 20 teams would do

And in that time we will have had a $4billion plus revenue difference to make up. Only way I see us even getting close to them in next decade is to fast track to 20 clubs and a 20 team NRLW. That would give us the content and national reach to close the media gap. Oh and not let Vlandys lead the negotiations!

 

[Wb1234]

In a discussion on revenue generation how many kids are playing AFL in the Parra region is irrelevant.

And in that time we will have had a $4billion plus revenue difference to make up. Only way I see us even getting close to them in next decade is to fast track to 20 clubs and a 20 team NRLW. That would give us the content and national reach to close the media gap. Oh and not let Vlandys lead the negotiations!

Afl have wasted that extra money

unless afl can find ways to invest that money into growing then the extra revenue is irrelevant

the funniest thing is we will add a Perth nrl team and there willl still be a massive gap to afl

you’ve spent 20 yrs on that mantra and will be proven hugely wrong

afl have had billions more revenue than us since super league

what’s it achieved ?

 

[Perth Red]

Afl have wasted that extra money

unless afl can find ways to invest that money into growing then the extra revenue is irrelevant

the funniest thing is we will add a Perth nrl team and there willl still be a massive gap to afl

you’ve spent 20 yrs on that mantra and will be proven hugely wrong

afl have had billions more revenue than us since super league

what’s it achieved ?

Have they? Or is it a key factor that has led to a revenue of $900mill? haha extra revenue is irrelevant? Sure I mean why buy a $500million stadium when you can buy a $20milion hotel?

Whats it achieved? a metro city national footprint, decent presence in non heartland states, a full womens comp, being able to support expansion clubs properly not leave them to sink, every club playing out of a state of the art stadium, ability to invest heavily in assets, a position of strength in which to negotiate tv deals leading to more revenue, and so it goes on. But hey the Sharks are still alive so cant be all bad in NRL eh?

Imagine what the NRL could have achieved with $2.5billion extra to spend in the last 10 years!

 

[Vee]

AFL fails to win over western Sydney and is underestimating the NRL

Figures have revealed that just one per cent of sports participants in western Sydney are playing Aussie Rules, adding pressure on the AFL to help the Giants land the Tigers superstar.

www.dailymail.co.uk

perception changes when people write articles like that

it’s funny you quote musk the situation is comparable

him buying twitter for 44 billion is like the afl spending billions on nsw and qld

With the greatest of respect, btw you and Musk, I think I'll take his business sense.

 

[Wb1234]

With the greatest of respect, btw you and Musk, I think I'll take his business sense.

You know he recently commented that he made a mistake buying twitter don’t you ?

 

[Vee]

You know he recently commented that he made a mistake buying twitter don’t you ?

I'd still have him ahead of you.

 

[Wb1234]

I'd still have him ahead of you.

Awesome stuff

 

[Pippen94]

With the greatest of respect, btw you and Musk, I think I'll take his business sense.

Made more money but also lost a lot too

 

[titoelcolombiano]

Reality doesnt matter in this instance, perception is everything. Its no coincidence that they've been trotting out the "national game' line for over a decade. A key factor why they are currently $285mill a year ahead of us in revenue and growing.

Yeah I get it, that's how the game is played. But reality is, we are two teams off that same perception. Perth and Adelaide (Perth alone will probably do the trick). Again, how long that will take? God knows but we aren't that far off being able to capitalise ourselves and we would have spent a fraction of the money to do it.

 

[The Great Dane]

Perhaps. Although that probably means that most people are uneducated in that case.

The only way you can change the perception is from you (in this case Rugby League) changing that perception.

All people are uneducated on most subjects, use a tribal epistemology, rely on "experts" or the powerful to inform them of their opinions, and are highly influenced by, or even reliant on, the anchoring effect and confirmation bias.

Almost all people make their decisions emotionally as well, and even the few that are truly capable of totally objective critical thinking (all of whom are rare forms of neurodivergent in my experience, i.e. the exceptions that prove the rule) are susceptible to what Haidt explained so succinctly using his analogy of the elephant and the rider.

I'm not having a go either, we simply haven't evolved for that kind of information retention and thinking, and even if we had there simply isn't enough time in the day for everyone to become experts in every area that they really should be, let alone niche hobbies like the football industry.

It's simply a product of our evolution, and there's no changing that.

 

[titoelcolombiano]

It actually hasn't produced anywhere near what they would have hoped for. Was it worth doing? Yeah of course, you've got to try and grow your sport, but unfortunately for them, you can't be king if you don't dominate QLD & NSW. We've been poorly administered for 25 years and we are starting to get our shit together and.... we do hold the aces in NSW and QLD

This stupid logic again. So the AFL's expansion into QLD and NSW is a waste of time because it hasn't overtaken League in those states? fmd...

 

[The Great Dane]

It actually hasn't produced anywhere near what they would have hoped for. Was it worth doing? Yeah of course, you've got to try and grow your sport, but unfortunately for them, you can't be king if you don't dominate QLD & NSW. We've been poorly administered for 25 years and we are starting to get our shit together and.... we do hold the aces in NSW and QLD

The AFL totally dominate the VIC, WA, SA, and TAS markets, and hold a higher market share in NSW and QLD than the NRL could dream of having in VIC, WA, SA, and TAS. You could quibble about the ACT and NT if you liked, but at the end of the day both are largely irrelevant to the broader picture in the grand scheme of things.

If dominating half the country and having a significantly stronger share in the other half than the competition has in yours, and all the metrics that go along with that, isn't enough to make you 'king', then I don't know what is.