Got to start somewhere, if they hadn't pushed the dolphins thru, the whole idea of expansion as a benefit would be lost on broadcasters and club bosses, yes we've had gold coast some 18 years ago, but that just meant expansion looked like another mouth the feed, NOW the way its a great way to add more value all round the game, so yeah broadcasters might have gotten that discount, but it was to start the ball rolling, now they're hooked, now the 9th game will cost, and so on... the bigger picture is coming... we could even get 22-24 teams, depending on how thet set up conferences or timeslots