On the back of good news comes bad:
SPONSORSHIP DEAL CANNOT PROCEED
Wednesday, June 03, 2009
The Bulldogs have today been officially advised by the NRL that a three-year multi-million dollar sponsorship deal with the Strathfield Group cannot proceed due to a conflict with the game’s major sponsor Telstra.
Although extremely disappointed by the decision Bulldogs Chief Executive Mr Todd Greenberg says the Club will move on.
“We now have a better understanding of the Naming Rights Sponsorship agreement between the NRL and Telstra and it’s clear that our hands are tied with regards to pursuing a partnership with the Strathfield Group or any of their related businesses,” Mr Greenberg said.
“We have worked closely with the NRL in recent weeks in an attempt find a workable solution that was amenable for all parties. We were hopeful that such a significant sponsorship could remain in rugby league but unfortunately Telstra have confirmed that they see the Strathfield Group as a genuine competitor.”
“This is a hurdle we are well placed to overcome, I really don’t think we could be in a better position to re-enter the sponsorship market.
“The Bulldogs are a standout option for anyone interested in reaching one of the most watched sporting franchises in Australia and targeting a family focused demographic predominantly aged between 18 – 54 (78%).
“We are positioned well at the half way point of the season and have received significant interest from well regarded parties. I expect we'll have some positive sponsorship news in coming weeks."
http://bulldogs.com.au/default.aspx?s=article-display&id=17078