Panthers Announce New Stadium Name
21/01/2011 12:35:00 PM
The Panthers today announced Centrebet as the new naming rights sponsor of Penrith Stadium, formerly known as CUA Stadium Penrith.
The stadium will be known as “CENTREBET STADIUM PENRITH” and is an extension to the existing sponsorship the club holds with one of Australia’s most respected gaming and wagering operators.
Centrebet, an approved betting provider by the National Rugby League (NRL) has existing sponsorships with 4 other NRL clubs however this is the company’s first undertaking of stadium naming rights.
“Centrebet has been a responsible corporate partner of the Panthers since coming on board with the club in 2010,” Panthers Rugby League Chief Executive Officer, Michael Leary, said today.
“Our stadium has become a centre of excellence by not only hosting high level rugby league in the national competition but through its ability to be community centric in accommodating several community organizations such as Panthers on the Prowl, the Western Sydney Academy of Sport, the NSWRL Western Sydney Academy and hosting free community events such as Carols by Candlelight and the Australian Ballet.
“Panthers and Centrebet share many of the same community values and aspirations that is a perfect fit for our businesses.”
Michael McRitchie, Centrebet Managing Director, is delighted with the partnership saying, “We are extremely excited and proud to launch our sponsorship of CENTREBET STADIUM PENRITH.”
“Centrebet see the Panthers and the wider western Sydney region as an area that is synonymous with rugby league and our core business. We see 2011 as a great time to further engage this booming region of Australia offering the community an alternative to their normal wagering options and providing Panthers fans a better service and product for Rugby League and Racing alike.
“With a significant seven figure investment over a 5 year term we are clearly demonstrating our commitment to rugby league and continuing contributions to community support through a very proud club with clear plans for future success.
“Naming rights of CENTREBET STADIUM PENRITH is the first of its kind in the sports industry and we’re proud and excited about what will hopefully be a fantastic era for the Penrith Panthers and CENTREBET.com as we both strive for success”.
