I was originally critical of it, but it has at least been done well and I think it's something that will definitely resonate with kids, as a one off I can live with it.
if they had integrated it with the teams colours i'd have no problem with it. the dragons and raiders ones sit fine, the rest dont -especially manly
the whole point of jerseys is being able to recognize the teams and building a brand up that way, not bastardising the clubs colours every second week for more $$
half the time casual observers have noidea which team is which. the warriors have a new jersey every week, teams are playing in colours they dont usually wear... i dont mind one offs if they still have some semblence of the team they supposedly represent
if the NRL think its ok they might as well change the NRL emblem every round or let teams change their nicknames each round