So it's $4.5 billion over Nine years to give you $500m per year. Take out the Teltsra giveway and it's $450 a year, what about padding see Bed's R Us , who knows... maybe it's $50m so that's only $400 million a year from broadcasters which is only the true yardstick, of course Wookie will chime in and say 'media' and Perth Red will talk it up. The above seems certainly true against the $640m pa yearly fantasy amount. So it's entirely not sure the AFL have won.
Its not 4.5billion over 9 years. Its 4.5 billion over 7. With maths like yours its no wonder theres a struggle to accept realities on this board.
It is a seven-year partnership from 2025 to the end of the 2031 season.
The AFL continues to have full control of the production of the fixture, including the scheduling time of the AFL Grand Final. This is important to continue to provide fans certainty and ensuring the right mix of match ups and timeslots.
Broadcast live and free nationally on the Seven Network and 7+ digital will be AFL on Thursday nights, Friday nights, selected Saturday nights, Sunday afternoons, Marquee matches, the Brownlow Medal, all AFL Finals and the AFL Grand Final.
- The first 15 rounds of the AFL Premiership Season to feature Thursday night matches on the Seven Network and 7+ digital
- Saturday night matches in the last eight rounds
- All marquee matches will be live and free (Dreamtime, Anzac Eve, Anzac Day, Good Friday, Easter Monday and Queen’s Birthday) plus at least three additional marquee matches - such as the season opener and Queen’s Birthday Eve.
- Broadcast live on Foxtel and Kayo will be every single AFL / AFLW home and away match, every AFL / AFLW final (excluding the AFL Grand Final), all pre-season matches – and all with their own Fox Footy commentary teams. Foxtel / Kayo will also broadcast all AFL events including the AFL draft and Awards nights (excluding the Brownlow).
- Foxtel / Kayo will own Saturday in the first eight rounds of each AFL season, broadcasting exclusively live all games in all timeslots, which the exception of Anzac Eve, Anzac Day and Dreamtime if they were to fall on a Saturday.
- We acknowledge Foxtel’s investment in Kayo to bring the leading sports streaming product to all Australians – and we are witnessing the growth every week.
- Outside Victoria, the match involving the local team will be broadcast live into the local market on the Seven Network and 7+ digital except for selected matches on holdbacks.
- At least 30 NAB AFLW home and away games, AFLW finals and the AFLW grand final will be live and free on the Seven Network and 7+ digital with local market substitution rules. ALL NAB AFLW matches and events will also be broadcast on Foxtel and Kayo.
- All Free to Air games mirrored and available on 7+ digital in all local markets.
- In addition, our partnership with Telstra is extending and by the end of this agreement we will have celebrated 30 years with Telstra as our digital and technology partner, connecting fans to the game they love anywhere, anytime on any platform.
- Through this new deal Telstra will be building on their investment into Marvel Stadium and extending into innovation and our digital offerings through the AFL / AFLW apps and all 18 clubs’ websites.
The total agreement we are announcing today with our broadcast partners covers seven seasons from Season 2025 – until the end of the 2031 season and will deliver footy a financial return of $4.5 billion.
www.afl.com.au
