FIFA Women’s World Cup a smash hit
Matildas v Ireland reaches 4.88 million viewers
The Matildas’ opening match against Ireland in the
FIFA Women’s World Cup 2023™ was an out-of-the-park hit with viewers, reaching 4.88 million people across the screens of the Seven Network.
The tense game, which saw the much-loved Matildas triumph over Ireland 1-0 in front of a sold-out crowd of 76,000 at Stadium Australia, attracted an average audience of 1.93 million – 1.74 million national broadcast audience of 1.74 million viewers on Seven (including 1.23 million in the capital cities), plus another 184,000 viewers on
7plus.
The game peaked at 2.28 million viewers and dominated its broadcast timeslot, scoring a 47.6% commercial audience share in total people, 53.9% in 25 to 54s and 57.8% in 16 to 39s.