Ride the Lion to Zion
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Assuming "per match average" diverges from "broadcast average" due to the broadcast figure sometimes representing two simultaneous games, using the per match figure is more ethical in comparisons with NRL.Sevens FTA coverage of the 2024 AFL H&A season has seen 138 matches with a 47.423 million total for the season. The per match average audience is 344,000, with the per match reach average 1.482 million, The broadcast average is 499,000. (Broadcast is the Seven programming per VOZ)
AFL fans would argue that a greater number of FTA games, particularly on Saturday, drag their averages down.
Ratings for afternoon AFL games are especially poor. Neither Seven nor AFL appear to derive any great benefits from these broadcasts.