Football codes started strongly
Martin Medcraf, Foxtel Media sport sales and partnerships director, explained: “The AFL and NRL have both had thrilling seasons this year and it’s clear that the fans have loved the excitement from the very start. In early April, the second annual AFL Gather Round broke AFL streaming records across Kayo Sports, with a record of 252 million minutes viewed.
This made the 2024 Gather Round the #1 streamed AFL round of all time.
“With the NRL, the Vegas Round matches featuring the Sea Eagles vs the Rabbitohs and the Roosters vs the Broncos are the top two rating matches for the season, so far.”
AFL and NRL both grew audience significantly
Medcraf continued: “The enthusiasm continued from there.
The AFL 2024 season has seen an increase of 33% on 2023, with an average audience of 397,000. Last Sunday’s Fremantle vs Port Adelaide game led the season with an average audience of 710,000 across Kantar STB and streaming VPM, closely followed by the Carlton vs St Kilda game at 685,000.
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NRL rounds 1-25 followed suit with an average audience of 483,000, +18% from last season.
Foxtel Media sponsorship campaigns overdeliver
Viewing numbers indicate the audience has been happy with the coverage. A total of 57 sponsorship packagers sold have also given advertisers reason to be pleased, said Medcraf.
“The viewer success is backed by incredible sponsor engagement, with 30 sponsors for the AFL season and 27 for the NRL. Moreover, all sponsors have been able to campaign plan using Kantar Media analysed viewing data for the most accurate audience insights. In fact, every campaign is on track to overdeliver for the season based on these insights.
The last home and away AFL matches of season 2024 were played in front of massive audiences. Foxtel Media reveals just how many tuned in.
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