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2024 TV and Streaming Ratings Discussion

Messages
718
Sevens FTA coverage of the 2024 AFL H&A season has seen 138 matches with a 47.423 million total for the season. The per match average audience is 344,000, with the per match reach average 1.482 million, The broadcast average is 499,000. (Broadcast is the Seven programming per VOZ)
Assuming "per match average" diverges from "broadcast average" due to the broadcast figure sometimes representing two simultaneous games, using the per match figure is more ethical in comparisons with NRL.

AFL fans would argue that a greater number of FTA games, particularly on Saturday, drag their averages down.

Ratings for afternoon AFL games are especially poor. Neither Seven nor AFL appear to derive any great benefits from these broadcasts.
 

The_Wookie

Bench
Messages
2,913
Assuming "per match average" diverges from "broadcast average" due to the broadcast figure sometimes representing two simultaneous games, using the per match figure is more ethical in comparisons with NRL.

This is true, but Seven cares about the national broadcast numbers for its programming which is why i provide both.

AFL fans would argue that a greater number of FTA games, particularly on Saturday, drag their averages down.

Ratings for afternoon AFL games are especially poor. Neither Seven nor AFL appear to derive any great benefits from these broadcasts.

The requirement to broadcast local teams in their home states exc victoria harms that average quite a bit. These games are typically shown in one or two markets and almost never in Melbourne.
 

The_Wookie

Bench
Messages
2,913
WARRIORS V BULLDOGS323,000
STORM V DOLPHINS320,000
WEST COAST V CARLTON303,000
BRONCOS V EELS287,000
SHARKS V KNIGHTS243,000
MELBOURNE V COLLINGWOOD239,000
RAIDERS V PANTHERS236,000
WESTS TIGERS V SEA EAGLES216,000
RABBITOHS V KNIGHTS213,000
DRAGONS V TITANS198,000
WESTERN BULLDOGS V NTH MELB179,000
BRISBANE V ESSENDON172,000
HAWTHORN V NORTH MELBOURNE172,000
RICHMOND V GOLD COAST166,000
HAWTHORN V RICHMOND163,000

Top 20 for the season

Secondary DescriptionBVOD AudienceBVOD Reach
SEA EAGLES V RABBITOHS443,000684,000
SHARKS V ROOSTERS422,000670,000
HAWTHORN V COLLINGWOOD419,000793,000
COLLINGWOOD V BRISBANE410,000806,000
ROOSTERS V BRONCOS389,000630,000
KNIGHTS V BRONCOS377,000611,000
WESTERN BULLDOGS V CARLTON373,000730,000
RAIDERS V BULLDOGS372,000641,000
STORM V SHARKS371,000617,000
RICHMOND V HAWTHORN370,000717,000
GEELONG V CARLTON369,000714,000
GOLD COAST V COLLINGWOOD369,000733,000
BRONCOS V SHARKS365,000573,000
WARRIORS V STORM365,000645,000
SYDNEY V GEELONG364,000721,000
GOLD COAST V ESSENDON361,000710,000
BRONCOS V DRAGONS356,000581,000
STORM V ROOSTERS355,000596,000
RABBITOHS V EELS351,000611,000
COWBOYS V BRONCOS350,000604,000
 

The_Wookie

Bench
Messages
2,913
With Sundays fox matches not reporting until next week

HomeAwayTotal TVTV ReachBVODBVOD ReachAgg Ave
Wests TigersManly576,0001,348,000216000385000792,000
WarriorsCanterbury323000551000323,000
BrisbaneParramatta596,0001,294,000287000491000883,000
CanberraPenrith236000446000236,000
MelbourneDolphins320000582000320,000
South SydneyNewcastle335,000874,000213000420000548,000
Gold CoastSydney0
St GeorgeCronulla465,0001,110,000465,000

Round 25
ModeTotalGamesAverage
FTA Ave1,972,0004493,000
FTA Reach4,626,00041,156,500
BVOD Ave1,595,0006265,833
BVOD Reach2,875,0006479,167
Agg Ave3,567,0008445,875

Consolidated 2024 NRL Television Ratings
ModeTotalGamesAverage
FTA Ave40,281,00077523,130
FTA Reach99,564,000771,293,039
BVOD Ave50,129,000186269,511
BVOD Reach86,989,000186467,683
Agg Ave90,410,000188480,904
Inc Rep104,283,000195534,785
Inc Preseason106,608,000211505,251
 

titoelcolombiano

First Grade
Messages
6,153
The AFL isnt looking at going to Vegas. And AFL Night grand finals have been speculated about annually since the first night final in '93. You can set your calendar by it.

Vlandys is doing great things for the NRL: - you cant really expect others to not try successful ideas. Its the way the world works. The AFL cant do Vegas. The AFL cant do expansion to NZ or PNG, and other than a third WA side, its expansion options in Australia are limited and not really cost effective.

That said the AFL also does itself no favours. AFLX was half arsed crap. It killed off Origin in the 90s with the full connivance of clubs and players. It has never fully embraced Thursday night football. It put teams in stupid places before more deserving and better supported areas.

A strong NRL is good for sport because it should make the AFL realise that it cant just f**k around any more.
I know the AFL can't do Vegas. No one cares outside of half of Australia. I was referring to their knee jerk reaction called 'Opening Round'.

The point being though, is that the NRL are now the innovators, it used to be the AFL.
 

Perth Red

Post Whore
Messages
67,913
I know the AFL can't do Vegas. No one cares outside of half of Australia. I was referring to their knee jerk reaction called 'Opening Round'.

The point being though, is that the NRL are now the innovators, it used to be the AFL.
NRL copied the magic weekend off Superleague. Sure they did it better but lets not get all American and pretend they are inventing things they are not.
 

Scootsie

Juniors
Messages
55
The AFL have a good show called ‘The Front Bar’ with Mick Molloy etc.
I think the show’s format would be good for NRL.
NRL really needs a light hearted comedy based show that’s not just a repeat of the Footy Show.
There are too many NRL show hosts trying to create and become the headline, rather than reporting any thing relevant (yes Gordy that’s you.)
 

titoelcolombiano

First Grade
Messages
6,153
NRL copied the magic weekend off Superleague. Sure they did it better but lets not get all American and pretend they are inventing things they are not.
Absolutely the SL invented Magic Rd, Rugby League has always been an innovative sport. Glad we have shaken off the SL war hangover in Australia and can get back to leading the way for Aussie sport
 

BlueandGold

Juniors
Messages
1,172
I mean the AFL did go over there several times in the 80s and early 90s - last time in 2006.

Yes an exhibition match between the Demons and West Coast in Portland 1990.

Aussie rules followed the old ARL State of Origin held in in the US in 1987 3 years prior.

ARL did run with your failed SOO concept and made it our own, i will give you that.

We also copied your final series format.
 

The_Wookie

Bench
Messages
2,913

Football codes started strongly​

Martin Medcraf, Foxtel Media sport sales and partnerships director, explained: “The AFL and NRL have both had thrilling seasons this year and it’s clear that the fans have loved the excitement from the very start. In early April, the second annual AFL Gather Round broke AFL streaming records across Kayo Sports, with a record of 252 million minutes viewed. This made the 2024 Gather Round the #1 streamed AFL round of all time.

“With the NRL, the Vegas Round matches featuring the Sea Eagles vs the Rabbitohs and the Roosters vs the Broncos are the top two rating matches for the season, so far.”

AFL and NRL both grew audience significantly​

Medcraf continued: “The enthusiasm continued from there. The AFL 2024 season has seen an increase of 33% on 2023, with an average audience of 397,000. Last Sunday’s Fremantle vs Port Adelaide game led the season with an average audience of 710,000 across Kantar STB and streaming VPM, closely followed by the Carlton vs St Kilda game at 685,000.

NRL rounds 1-25 followed suit with an average audience of 483,000, +18% from last season.

Foxtel Media sponsorship campaigns overdeliver​

Viewing numbers indicate the audience has been happy with the coverage. A total of 57 sponsorship packagers sold have also given advertisers reason to be pleased, said Medcraf.

“The viewer success is backed by incredible sponsor engagement, with 30 sponsors for the AFL season and 27 for the NRL. Moreover, all sponsors have been able to campaign plan using Kantar Media analysed viewing data for the most accurate audience insights. In fact, every campaign is on track to overdeliver for the season based on these insights.

 

The_Wookie

Bench
Messages
2,913
With figures released this morning by Foxtel, the 2024 aggregate ratings the the NRL home and away season + rep fixtures.

*Foxgroup 90.804 million @ 483,000 per match
*Nine (H&A) 40.281 million @ 523,000 per match
*Nine (Rep) 13.873 million @ 1.981m per match

Total - 144.958 million. This includes Origin mens, womens and U19s.

With figures released this morning by Foxtel, the 2024 aggregate average ratings for the AFL home and away season. * Foxgroup - 82.179 million @ 397,000 per match
* Seven - 47.668 million @ 345,000 per match
[Seven - 47.688 million @ 498,000 per broacast)

Total - 129.867 million
Est total - 132.5 million - see note below -
Doesnt not include 49 FTA matches with no ratings available - these are typically single/dual markets on Saturday afternoons/twilight etc.
 

Steel Saints

Juniors
Messages
1,019
The AFL have a good show called ‘The Front Bar’ with Mick Molloy etc.
I think the show’s format would be good for NRL.
NRL really needs a light hearted comedy based show that’s not just a repeat of the Footy Show.
There are too many NRL show hosts trying to create and become the headline, rather than reporting any thing relevant (yes Gordy that’s you.)

Or bring back The Sunday Roast.
 
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