This is spot on. They have already stated it is not this generation they are looking to convert. They will pour money into schools & auskick, and try and convince mummy that poor little Johhny might get hurt playing that rough old rugby game. They couldn't give a stuff about todays league fans, but watch them go to work on the kids and their mums.
The problem they will have though is the amount of money and the number of years they will need to pour into the new teams, as well as what they will need to prop up their struggling Melbourne teams.
If the IC get their act together, and firstly get a TV deal comparable to the AFL so that, moneywise, they're on an equal footing, I believe we will see a reversal of fortune for both codes over the next 5-10 years.
The tactic of expanding in areas that want to be involved in the game has to be a lot more appealling than expanding in areas where they are not wanted.