I would argue that you're both right here.
We all know there is an economic crunch at the moment, so naturally people are being careful with their money, and we know that traditionally League’s heartland in the UK is a lot more exposed to economic downturns, so there is no doubt that is impacting sales.
On the flip side, we do so little to build some of the brands around the national teams that it does make it a harder sell, especially when going head to head with FTA coverage.
The fact that over 50K tickets have been sold for the Semi's combined and another 55K+ for the Final, shows people will shell out for premium clashes, which people are possibly expecting to feature the stronger team brands of Australia, NZ, England & Tonga.
Lack of fixtures from COVID, but also a lack of any plan to grow the brands of all the national teams does us no favours at the best of times and truly works against us when times are tough.