And yet it still wouldn't be the worst one in the NRL. I don't mind it, it's got strong heritage value.
But Brothers do not have to try to broaden their support base like the Warriors did, the support for them already exists in other centres because they have their own Brothers clubs there.
It seems to me that people from NSW don't appreciate just how strong the Brothers confraternity is in Queensland. It is a network of linked clubs that were all built on the same foundations. If you played for Brothers Townsville then that automatically makes you a fan of Brothers Brisbane.
I agree regarding their existing support base. But let's look at degrees of support -
* Convert every person with a previous/current Brothers affiliation into a Brothers NRL fan/member
* Convert every present and former BRL/QRL only supporters (those who didn't switch to NRL) into Brothers NRL fans/members
* Convert every rugby league fan in Brisbane and also Queensland that doesn't support the Broncos/Titans/Cowboys into Brothers NRL fans/members
* Convert non-rugby league fans to the code and into being Brothers NRL fans/members
They really should be marketing to all four groups.
As for people that hate Brothers, it'll increase their interest in rugby league as well. They'll watch/follow results to see if they fail or not on the field.
I know Ipswich brothers are with the Ipswich bid but weather some form of amalgamation can be found would I believe be best for everyone.
No matter which Brisbane bid makes the cut whoever gets in needs to have a plan for that team to capitalise on the growth in the South/West Brisbane corridor.
As I recall, and happy to be corrected, The Warriors changed their name not for the benefit of the Kiwi's, but because the Auckland Warriors were a financial basketcase and died. Eric Watson created a new Franchise called the New Zealand Warriors which essentially took over the Auckland side.
You're correct but regardless of how it came about the rebranding to 'New Zealand' has been beneficial.
I've said it before elsewhere but a 2nd New Zealand team should also have the 'New Zealand' branding for the same reasons.