yup
Sharks hold on to sponsor
Article from:
By Josh Massoud and Dean Ritchie
August 28, 2008 12:00am
A HIGH-powered meeting with NRL boss David Gallop has convinced Cronulla sleeve sponsor PKF to continue its $1 million support of the besieged club.
Scathing client feedback arising from serious assault charges against Sharks star Greg Bird had prompted the chartered accountant to consider pulling its three-year sponsorship.
The firm’s CEO David Ratcliffe met with Gallop, Sharks boss Tony Zappia and coach Ricky Stuart earlier today. Former Tigers great Benny Elias also attended as an intermediary because he convinced PKF to associate with rugby league.
Ratcliffe is understood to have sought a commitment from the Sharks to implement further programs to improve players’ attitude toward women. Based on an undertaking from Zappia and Stuart, he agreed to continue.
The club had been bracing itself to lose the deal as a direct result of Bird's arrest last weekend. Today's meeting followed an emergency meeting of PKF's executive last night in Sydney.
To illustrate the club is moving on from Bird, the Sharks yesterday
removed his profile from its official website. He is pictured in a website photo sitting next to coach Stuart but his profile, including age and interests, have now been deleted.
Asked why the club had taken such a stance, Zappia said: "It is important we protect the brand of the club and protect our sponsors until the investigation is finalised. It's not a insignificant thing. It's about protecting everybody."
PKF is in the first season of a three-year sponsorship deal and outlay up to $300,000 a season to the Sharks. The company was understood to be deeply concerned its image would be tarnished by being linked to a club whose player allegedly assaulted a woman last weekend.
Bird has been stood down indefinitely by the Sharks after being charged with "glassing" girlfriend Katie Milligan on Sunday morning.
PKF management claim to have been bombarded by emails from staff and clients questioning their sponsorship commitment with Cronulla. "We are a big supporter of the NRL and have been a part of the NRL for some time," PKF chief executive David Ratcliffe said last night.
"We talk to our staff and clients about respect and integrity and we can't afford to have anything tarnish that. Our brand and image are everything. Quality and respect - it's hard to keep talking to staff and clients about this if we don't stand by it.
"I'm having trouble keeping this on track. This has created a real problem for us. This isn't particularly healthy. A number of our staff and clients are asking whether we are reviewing the sponsorship and our commitment to the Sharks."
http://www.news.com.au/dailytelegraph/story/0,22049,24252926-5001023,00.html