Jessica Mauboy to replace Bon Jovi for 2013 ad campaign

[some11]

To those complaining about your team not being in it:

http://2013.nrl.com/make

 

[Frederick]

cuts to Mauboy do not because she oozes nothing.

You're obviously not doing it right....

 

[Saint Doc]

Looking at big picture.

Twitter today:
“@2DayFMSydney: Hey @jessicamauboy loving your anthem for the NRL! Who's your team? @EllieMobbs xx” to 2dayfm's 90,000 followers

“@jessicamauboy: I am incredibly proud to have been chosen to be a part of the advertising campaign for the NRL this year” to her 87,000 followers

“@thetodayshow: We love @jessicamauboy. Great @nrl ad! #nrl #jessicamauboy http://twitter.com/thetodayshow/status/306518758594318336/photo/1” to their 90,000 followers

Do you think the type of people that follow 2dayfm, Jessica mauboy or the today show are you typical leagueie fan? And if you think those numbers are insignificant, bare in mind most NRL clubs have 3-15000 followers each.

This song is on iTunes and will be played by commercial radio for free promoting our game!

Big picture people!!

 

[Godz Illa]

Looking at big picture.

Twitter today:
?@2DayFMSydney: Hey @jessicamauboy loving your anthem for the NRL! Who's your team? @EllieMobbs xx? to 2dayfm's 90,000 followers

?@jessicamauboy: I am incredibly proud to have been chosen to be a part of the advertising campaign for the NRL this year? to her 87,000 followers

?@thetodayshow: We love @jessicamauboy. Great @nrl ad! #nrl #jessicamauboy http://twitter.com/thetodayshow/status/306518758594318336/photo/1? to their 90,000 followers

Do you think the type of people that follow 2dayfm, Jessica mauboy or the today show are you typical leagueie fan? And if you think those numbers are insignificant, bare in mind most NRL clubs have 3-15000 followers each.

This song is on iTunes and will be played by commercial radio for free promoting our game!

Big picture people!!

Should have went for Bieber. He has 10 bajillion followers

 

[AnfieldIron]

No problem with them using a Jess Mauboy song to promote the game - I just wish they had come up with a better one. It's just not very catchy.

That same song has also just been re-done by a different artist, so it's not real original either.

I dunno - the whole thing just left me a bit flat. I don't hate it, but I definitely don't love it.

 

[SharkShocked]

Pathetic.

 

[bottle]

New markets yadda yadda.
Twitter trending yadda yadda.
Women yadda yadda.

All good, well and commendable.
It's still rubbish.
It cold be a decent ad and still achieve all of that, plus appeal to the 'dinosaurs' like me.
Marketing Department fail.

 

[Tap Twist Snap]

Should have just had her do a cover of simply the best.

 

[Flapper]

Looking at big picture.

Twitter today:
?@2DayFMSydney: Hey @jessicamauboy loving your anthem for the NRL! Who's your team? @EllieMobbs xx? to 2dayfm's 90,000 followers

?@jessicamauboy: I am incredibly proud to have been chosen to be a part of the advertising campaign for the NRL this year? to her 87,000 followers

?@thetodayshow: We love @jessicamauboy. Great @nrl ad! #nrl #jessicamauboy http://twitter.com/thetodayshow/status/306518758594318336/photo/1? to their 90,000 followers

Do you think the type of people that follow 2dayfm, Jessica mauboy or the today show are you typical leagueie fan? And if you think those numbers are insignificant, bare in mind most NRL clubs have 3-15000 followers each.

This song is on iTunes and will be played by commercial radio for free promoting our game!

Big picture people!!

But it's not Acca Dacca bruthaaaaaaaaaaaaa.

God some of the negative reactions to this ad are insane. The sad thing is some of the ones on the Grill Team's Facebook are even worse.

 

[Godz Illa]

To those complaining about your team not being in it:

http://2013.nrl.com/make

That is pretty clever, and the share to Facebook link is a great idea and great marketing.

 

[beave]

The footage itself is quite good imo, but the song choice is very ordinary and bland. Does it amp you up and make you go 'f**k yeah!'? We haven't had that since Tina, I still to this day get goosebumps from seeing the old ads on Youtube. It definetly wont stop the already diehards from following the game, but i don't think it will bring in any new ones either. I keep saying it, 'My Hero' by Foo Fighters is a song that should be looked at being used, It's mainstream enough to cater for mums and dads and kids, has somewhat pertinent lyrical content and is also a great song.

 

[BranVan3000]

Song was okay, aomething closer to the Fo rida version would have worked better IMO. She just felt a bit oddly spliced into it.

But I loved all the kids and people playing footy, that worked great. Made me want to grab the footy and run outside and have a game

 

[applesauce]

For you bitching Titans fans.

http://2013.nrl.com/v/1048

 

[NrlCoach]

the ben hannant part...was that all his kids :lol:

 

[BranVan3000]

Problem was there was no power in the voice. And it wasn't really edited to flow with the music. Flo Rida, Avicii and Christina Aguilera have all done it. And they all had power in their voice.

They should have just done the avicii version. Fun, young, everyone knows it. Avicii is a bigger name than Mauboy will ever be.

 

[bottle]

What's an Avicii? Can you drive it fast?

 

[Jobdog]

Which teams got the best representation, which the worst?

My team, the sharks got their usual, shot of benji kicking through, shot of raiders scoring against us, shot of tigers celebrating against us.

But at least we are in the ad.

Which was the worst? Newcastle. Not in it at all ...

Best was Canterbury/Melbourne which is understandable.

 

[El Diablo]

Problem was there was no power in the voice. And it wasn't really edited to flow with the music. Flo Rida, Avicii and Christina Aguilera have all done it. And they all had power in their voice.

They should have just done the avicii version. Fun, young, everyone knows it. Avicii is a bigger name than Mauboy will ever be.

who or what is an Avicii

 

[Raiders_Premiers]

The footage is pretty good.

The song.... meh

With all the extra dosh we've got I'd hire better marketing consultants/internal staff or a better ad agency & commission an original composition by a world renowned composer.

Mauboy is fine, she just needs a little better to work with.

 

[bottle]

Given that being 'a bigger name' and appeal to non diehard fans appears to be the main criteria for the advertising push it's clear that 'One Direction' should be pursued for the 2014 campaign.
If they still exist that is. If not them, perhaps the next big passing trend will suffice.