Jessica Mauboy to replace Bon Jovi for 2013 ad campaign

[thorson1987]

Not a fan of the song, but the video is great (apart from the cutscenes to Mauboy)

 

[AlwaysGreen]

Don't you pelicans think that there might be multiple versions of the ad and that you will see your team for those few precious milliseconds in those?

 

[Pig Champion]

Don't you pelicans think that there might be multiple versions of the ad and that you will see your team for those few precious milliseconds in those?

Yes I do, but being a sharkie I'm bitter and/or twisted.

 

[Noname36]

Which teams got the best representation, which the worst?.

Most teams are in it at least once (a few times for the storm and doggies). The Knights and Titans weren't in it at all.

 

[TheDalek079]

the more i watch/listen to it the more i like it. not as good as the hoodoo gurus or Tina though

 

[Version 6]

It's good. Something missing though. Better than Bon Jovi.

 

[Danish]

Don't you pelicans think that there might be multiple versions of the ad and that you will see your team for those few precious milliseconds in those?

Considering they've never done that before then no, I do not think there are multiple versions of this ad. There will be a cut down version of course, but nothing with additional footage.

I noticed that there was a shoulder charge in the video as well. I suppose they couldn't resist sneaking at least one

 

[tumbidragon]

Here's the new add + song if anyone hasn't heard it.

http://www.youtube.com/embed/5Fj-9juBbCY

Had hope they would get it right. But have completely missed the mark. Just like they did with Jovi... The new add sounds like it's promoting netball!

 

[NrlCoach]

1 million for that shit. Sack the NRL marketing department

 

[bottle]

Just saw it.
Garbage. Auto-tuned to death.
What ever happened to just relying on the ability to sing?
Forgettable version.
Disappointing given the talent of the individual involved.
Bring back Tina, zimmer frame and all.

 

[natheel]

Rather this is our house tbh

The cut scenes of footy are good but the ones of her dancing are pointless! Show her once at the start and that's it.

 

[Noname36]

Typically the roosters feature for all of about 0.2 seconds (showing Pearce throwing the ball in the air). Pretty poor considering we were involved in 3 x last second wins last year. I would have though Mini's, Reynolds's, and Creagh's tries would all have been in it.

Be happy with your 0.2 seconds. My club didn't get one shot. Not one. Not even in the background getting scored against.

 

[chrisD]

I noticed that there was a shoulder charge in the video as well. I suppose they couldn't resist sneaking at least one

Ah yes that's why it's so f**king dull.

The Weyman the one you referring to? Because he's got the ball.

 

[natheel]

Just saw it.
Garbage. Auto-tuned to death.
What ever happened to just relying on the ability to sing?
Forgettable version.
Disappointing given the talent of the individual involved.
Bring back Tina, zimmer frame and all.

Everything in that music genre is auto tuned now. No one commercial relies on their voice anymore

 

[Saint Doc]

Considering they've never done that before then no, I do not think there are multiple versions of this ad. There will be a cut down version of course, but nothing with additional footage.

I noticed that there was a shoulder charge in the video as well. I suppose they couldn't resist sneaking at least one

Showing yourself up there. The last two years every team had their own version of its our house. Reasonable to think they might do it again.

And I know this is hard for some of you to understand. But an ad SHOULDN'T appeal to us. You don't advertise to the people who are so devoted to your product they spend hours online writing about it on a forum. You advertise to new markets, fringe fans, mums, kids etc. I think it's a bloody great ad.

And again, some people have NFI hating the cut back scenes to mauboy and saying bring back Tina. Do yourself a favour and actually WATCH the Tina ads. Full of cutbacks to her dancing.

And finally the point of the ad shouldn't be to find 2-4 seconds for every team. The point was clearly about participation and making rugby league part of everyone's life. Not about a token titans try.

 

[juro]

Explains why Benji throws the ball over the sideline so much. Been practising for the cut-shots...

 

[BuffaloRules]

Song = :sleeper:

 

[JW]

Slick production, fun and obviously targeting a broader market, but as has been said for a Footy ad it largely misses the mark.

No catchy or anthem qualities about it, which will probably render it a forgettable promotion.

Having said that, it shits on the Bon Jovi rubbish from a great height.

That's My Team (and I guess the centenary ad as well) remains the last decent marketing piece.

 

[Godz Illa]

The idea behind the morph-cuts is ok, I guess. But, to quote Steve Price, the execution let them down. It becomes a bad MTV clip with the epileptic jump-cuts. Trying to cram too much action into 30 seconds. I don't really understand why they always think the ad needs to be a highlight reel on steroids.

Plus the song is weak, but that's subjective

 

[Springbokfly]

That ad is shit