I have spoke with someone at the club and this is about getting the football club to pull it's weight a little more.
The Leagues club is continuing to be hit by a Large Tax bill and as such needs to find a way to save a little more money. The Football club is completely funded by the Leagues club and the leagues club has asked the the football club, to find a way to increase it's earnings so as the squeeze on it's leagues club budget is lessened.
It is also seen that members of the Football club are on the Majority not members of the Leagues club and hence don't frequent the club (or spend money inside it)
I Did state to the person that 800 odd members times 10 dollars more is only $8,000. And was advised that every little bit helps and it makes it a little fairer on the members of the leagues club.