It is all they know.
Unlike Qld and NSW people that have had a choice of the 2 codes for decades, Victorians are not given the choice, they are blanketed with only 1 sport.
NO OTHER SPORTING EVENT IS HELD IN Victoria while the AFL is on.
The F1's, Golf, Tennis, Horse racing, Cricket, ect do not compete with the AFL. If you are flooded with 1 thing over and over for 100 years, you will slowly be brainwashed and follow it. Only a very small number of people in Victoria have the willpower to resist it.
It is like asking an Asian if they like Rice or Pasta.
The NRL in Victoria is a CHOICE that should be made available to Victorians, but the AFL is acting like a Mafia IMO, they persuade the Government, the police force, the Tv Stations, and the population they are the only code in Victoria.
The AFL got there hands inside Nine, when Eddie was appointed, they have not let it go, for Nine to have access to players and clubs and footage of the games, WHEN THEY HAVE NO RIGHTS TO THE AFL, stinks to me like a non compete agreement IMO.
The only way the NRL will ever get a "fair go" in Victoria, is if there is a commission into the whole structure, starting at the top. Until then the group called the "AFL" will continue to manipulate regulations to suit there agenda, using massive TV deals and record profits to BUY prime real estate like stadiums. And the cycle will continue .