Perth Red
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It’s very simplistic, for example the vast bulk of ptv revenue is from subscriptions. Nrl has a lot more viewers on ptv so fair to assume a lot more subscribers. So despite nrl delivering much greater revenue to ptv we consistently get a lower deal. That has nothing to do with content.how so?
there are other key factors like metro city reach of each comp (where 90% of media marketing is spent), better negotiating abilities (going to open market not just extending with incumbents), atill not having nine games (our reluctance for th last decade to expand the game) and general perception of a national game v a two state game that all play a part in why we continue to get under valued in tv negotiations compared to afl.