NRL's growth mindset points to 18th team. And it ain't Perth.

[Wb1234]

The NRL getting their act together and finally admitting Brisbane 2 is the worst case scenario for them.

The Lions have a good niche and enjoy bandwagon support when they are going well but it was only just before covid their average attendances had slumped into the teens. They still very much rely on expats who live in Brisbane and have adopted the Lions and expats who support the away team for the bulk of their audience. TV ratings show that their total support isn't that much greater than the crew that show up to the Gabba.

This is not good for any rival code in Brisbane. Before Brisbane had a second NRL side, there was room to breathe for them and if you were a casual sports fan that wanted something to do when the Broncos weren't in town, they had clear air. Not any more. This was a must from the NRL and as we all know, was well overdue.

Exactly

I’ve been wishing for years we add another brisbane side to crush afl and set the whole house of cards collapsing

vlands is a genius

 

[The Great Dane]

The NRL getting their act together and finally admitting Brisbane 2 is the worst case scenario for them.

The Lions have a good niche and enjoy bandwagon support when they are going well but it was only just before covid their average attendances had slumped into the teens. They still very much rely on expats who live in Brisbane and have adopted the Lions and expats who support the away team for the bulk of their audience. TV ratings show that their total support isn't that much greater than the crew that show up to the Gabba.

This is not good for any rival code in Brisbane. Before Brisbane had a second NRL side, there was room to breathe for them and if you were a casual sports fan that wanted something to do when the Broncos weren't in town, they had clear air. Not any more. This was a must from the NRL and as we all know, was well overdue.

So how does that work exactly? Is it like sunlight, a crucifix, and garlic to a vampire, where the mere presence of new NRL clubs in Brisbane is going to make all the AFL fans skin burn and make them retreat into the shadows?

That simply isn't how a free market works. So long as there is a demand there will be a supply, and simply adding a new product that's vaguely similar isn't going to kill the demand for that other product.

The Dolphins, Broncos, any other potential or hypothetical Brisbane NRL sides, are no more likely to significantly eat into the Lions customer base than a new AFL side in Melbourne would eat into the Storm's customer base, a new Pepsi product will eat into demand for Coke, a KFC opening up in town is going to eat into the local McDonalds customer base, etc, etc.

The only way that the AFL is going to truly start to die in Brisbane, or anywhere else for that matter, is if there's decreasing demand for the product, and the most common ways that happens are bad management (i.e. self inflicted injuries), supply chain issues, or if a direct competitor offering essentially the same product enters the market but offers it cheaper, objectively better, more conveniently, or some mixture of all three.

The first two of those examples are more or less completely outside of the NRL's control unless they are willing to participate in industrial sabotage. For the final example to happen to the AFL it'd require a new Aussie Rules competition to be created and outcompete them, which seems extremely unlikely to ever happen in my opinion, and is besides the point anyway as that wouldn't really benefit the NRL or RL, it'd just replace the AFL with a different Aussie Rules league.

 

[Wb1234]

So how does that work exactly? Is it like sunlight, a crucifix, and garlic to a vampire, where the mere presence of new NRL clubs in Brisbane is going to make all the AFL fans skin burn and make them retreat into the shadows?

That simply isn't how a free market works. So long as there is a demand there will be a supply, and simply adding a new product that's vaguely similar isn't going to kill the demand for that other product.

The Dolphins, Broncos, any other potential or hypothetical Brisbane NRL sides, are no more likely to significantly eat into the Lions customer base than a new AFL side in Melbourne would eat into the Storm's customer base, a new Pepsi product will eat into demand for Coke, a KFC opening up in town is going to eat into the local McDonalds customer base, etc, etc.

The only way that the AFL is going to truly start to die in Brisbane, or anywhere else for that matter, is if there's decreasing demand for the product, and the most common ways that happens are bad management (i.e. self inflicted injuries), supply chain issues, or if a direct competitor offering essentially the same product enters the market but offers it cheaper, objectively better, more conveniently, or some mixture of all three.

The first two of those examples are more or less completely outside of the NRL's control unless they are willing to participate in industrial sabotage. For the final example to happen to the AFL it'd require a new Aussie Rules competition to be created and outcompete them, which seems extremely unlikely to ever happen in my opinion, and is besides the point anyway as that wouldn't really benefit the NRL or RL, it'd just replace the AFL with a different Aussie Rules league.

Ofc that’s how the free market works

competition between different products weeds our inefficient or subsidised products

when the brisbane lions aren’t winning the comp or finishing in the top 4 their crowds have dropped around 30 percent

the club itself gets funding from the afl which is similar to the giants and suns

now with more day games in Brisbane for the beoncos i expect it’s going to be very bad for the lions

I would say the roar and reds too but their crowds have collapsed anyway

 

[mongoose]

So how does that work exactly? Is it like sunlight, a crucifix, and garlic to a vampire, where the mere presence of new NRL clubs in Brisbane is going to make all the AFL fans skin burn and make them retreat into the shadows?

That simply isn't how a free market works. So long as there is a demand there will be a supply, and simply adding a new product that's vaguely similar isn't going to kill the demand for that other product.

The Dolphins, Broncos, any other potential or hypothetical Brisbane NRL sides, are no more likely to significantly eat into the Lions customer base than a new AFL side in Melbourne would eat into the Storm's customer base, a new Pepsi product will eat into demand for Coke, a KFC opening up in town is going to eat into the local McDonalds customer base, etc, etc.

The only way that the AFL is going to truly start to die in Brisbane, or anywhere else for that matter, is if there's decreasing demand for the product, and the most common ways that happens are bad management (i.e. self inflicted injuries), supply chain issues, or if a direct competitor offering essentially the same product enters the market but offers it cheaper, objectively better, more conveniently, or some mixture of all three.

The first two of those examples are more or less completely outside of the NRL's control unless they are willing to participate in industrial sabotage. For the final example to happen to the AFL it'd require a new Aussie Rules competition to be created and outcompete them, which seems extremely unlikely to ever happen in my opinion, and is besides the point anyway as that wouldn't really benefit the NRL or RL, it'd just replace the AFL with a different Aussie Rules league.

the chest beating nonsense about chasing AFL away is cringeworthy sometimes

 

[Pneuma]

the chest beating nonsense about chasing AFL away is cringeworthy sometimes

Exactly. League just needs to focus on being the best it can. The us them thing is pointless. I don’t watch afl and I think their administration is often dishonest and unable to cope with significant issues such as racism. But that’s their problem.

 

[Wb1234]

Exactly. League just needs to focus on being the best it can. The us them thing is pointless. I don’t watch afl and I think their administration is often dishonest and unable to cope with significant issues such as racism. But that’s their problem.

Afl is trying to take over in rugby league heartlands

good luck to them but a big reason the dolphins were admitted were to crush afl

all this nonsense about letting other sports just take over our areas whilst we just do nothing is stupid

Queensland is the Achilles heel of the afl

 

[Canard]

So after the Bears/Lions opened up shop in 1987, the NRL in there wisdom decided to combat this by adding a 2nd team in 2023?

And the Lions whose average crowd is greater then any other NRL club bar the Broncos are the "Achilles heel" of the AFL?

 

[Iamback]

So after the Bears/Lions opened up shop in 1987, the NRL in there wisdom decided to combat this by adding a 2nd team in 2023?

And the Lions whose average crowd is greater then any other NRL club bar the Broncos are the "Achilles heel" of the AFL?

And the 2nd SEQ side?

Brisbane and Swans have niche supporters they have been relatively successfully, Have higher grants to do so. RL often shoots itself in the foot

Where would RL as a whole be if SQ Crushers survived? 3 years after they went Lions won the comp for the next 3 years. Perfect for those that hate Broncos and particularly upset with how the Post SL time played out

 

[Wb1234]

So after the Bears/Lions opened up shop in 1987, the NRL in there wisdom decided to combat this by adding a 2nd team in 2023?

And the Lions whose average crowd is greater then any other NRL club bar the Broncos are the "Achilles heel" of the AFL?

You know the arl added a second brisbane team in 95

they were called the south qld crushers

then news ltd made sure they were killed off by the peace deal and another condition was added that a second brissie team couldn’t be added until 2015

Funding of AFL clubs revealed in massive $100m gap from rich and poor

AFL team funding broken down as $100m gap exposed

www.foxsports.com.au

There’s a story about how strong the lions finances are lmao

 

[Iamback]

You know the arl added a second brisbane team in 95

they were called the south qld crushers

then news ltd made sure they were killed off by the peace deal and another condition was added that a second brissie team couldn’t be added until 2015

Lol

Also had Gold Coast lose their team at the end of 1998 so SEQ lost some content and potential fan bases

 

[Wb1234]

Also had Gold Coast lose their team at the end of 1998 so SEQ lost some content and potential fan bases

Also had Gold Coast lose their team at the end of 1998 so SEQ lost some content and potential fan bases

Lions avoid financial disaster despite pandemic

www.afl.com.au

I was going to edit but since you quoted my post I’ll leave this gem here about the lions having a debt of 19 million

I also think they made one profit in ten years after coming too four after a decade of losing over a million dollars pa

 

[Pneuma]

Also had Gold Coast lose their team at the end of 1998 so SEQ lost some content and potential fan bases

Lions avoid financial disaster despite pandemic

www.afl.com.au

I was going to edit but since you quoted my post I’ll leave this gem here about the lions having a debt of 19 million

I also think they made one profit in ten years after coming too four after a decade of losing over a million dollars pa

The amusing thing is that our cute couple from Perth and Logan constantly praise the afl for supporting its clubs but constantly whinge about the NRL doing the same thing.

 

[Wb1234]

The amusing thing is that our cute couple from Perth and Logan constantly praise the afl for supporting its clubs but constantly whinge about the NRL doing the same thing.

With afl doing it it’s called investing for the future

shame the lions have been around for 35 years and are still a basket case

the afl should go back to rigging the comp so they win 3 more comps in a row

that would give them at least five years of financial stability

 

[Iamback]

Also had Gold Coast lose their team at the end of 1998 so SEQ lost some content and potential fan bases

Lions avoid financial disaster despite pandemic

www.afl.com.au

I was going to edit but since you quoted my post I’ll leave this gem here about the lions having a debt of 19 million

I also think they made one profit in ten years after coming too four after a decade of losing over a million dollars pa

It is the setup of that model, RL has assets because in most case clubs came from a Leagues Club

 

[Pneuma]

It is the setup of that model, RL has assets because in most case clubs came from a Leagues Club

Pokie Dens!

 

[Wb1234]

Pokie Dens!

Shopping centres!

 

[Pneuma]

Shopping centres!

Golf clubs on aircraft carriers bound for Singapore!

 

[Canard]

You know the arl added a second brisbane team in 95

they were called the south qld crushers

then news ltd made sure they were killed off by the peace deal and another condition was added that a second brissie team couldn’t be added until 2015

Funding of AFL clubs revealed in massive $100m gap from rich and poor

AFL team funding broken down as $100m gap exposed

www.foxsports.com.au

There’s a story about how strong the lions finances are lmao

Newcastle in RL heartland has been a financial basketcase , does that mean they should be culled? Or that RL is struggling in the Hunter?

 

[Perth Red]

Newcastle in RL heartland has been a financial basketcase , does that mean they should be culled? Or that RL is struggling in the Hunter?

as was panthers just a few years ago, as was souths just a few years ago, as was storm for their first ten or so years. Judging a club in the moment of time is a short sighted view, also expecting all clubs to be the same is unrealsitic.
In AFL they have a grant equalisation model that makes sure clubs are sustainable regardless of revenue ability.
In NRL we are upping the grant continually until the lowest denominators are sustainable.
Same situation just different models of dealing with the issue.

 

[Canard]

as was panthers just a few years ago, as was souths just a few years ago, as was storm for their first ten or so years. Judging a club in the moment of time is a short sighted view, also expecting all clubs to be the same is unrealsitic.
In AFL they have a grant equalisation model that makes sure clubs are sustainable regardless of revenue ability.
In NRL we are upping the grant continually until the lowest denominators are sustainable.
Same situation just different models of dealing with the issue.

As long as the parent organisation is willing to fund them and the game as a whole is making money, then I say have at it.