Quidgybo
Bench
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The more I think about this the more I keep coming back to the conclusion that the best balance for all the competing interests is two doubleheaders, Friday and Sunday, from a fixed selection of three games in each of the slots.
FRIDAY 7.15pm (local) - 3 games
On Friday nights, the biggest rating slot is the early "live" slot - 7pm (local). The free to air network would be able to show a NSW derby live in this slot in Sydney, Qld derbys and Qld away games live in this slot in Brisbane, and Reds away matches on replay in this slot in Perth.
The lower rating but higher advertising volume slot on Friday night is the late "replay" slot - 9pm (local). The free to air network could show a non derby NSW game on replay or live from Perth in this slot in Sydney, a non derby Qld game on replay or live from Perth in this slot in Brisbane, and Reds home matches matches on replay in this slot in Perth.
SUNDAY 2.15pm (EST) - 3 games
The lower rating and lower advertising volume slot on Sunday afternoon is the early live slot - 2pm (EST). The free to air network can show a non derby NSW game live in this slot in Sydney, a non derby Qld game live in this slot in Brisbane, and Storm away matches in this slot in Melbourne.
Pay TV is the only place to see every match live. People wanting to watch any game live regardless of free to air restrictions will have to subscribe. On Sundays Pay TV will likely get to show the choice game for each market first in the live 2pm slot because the free to air networks will delay the best game in each market to lead into the news in the late 4pm replay slot. It will also have a monopoly on live Friday night telecasts into Perth.
The game gets a fixed schedule while still allowing free to air networks a choice of matches to maximise ratings. It can guarantee coverage of teams into their home markets while providing some protection against live free to air telecasts against the gate. On Friday night there is an explicit block on live coverage of non derby home games in local markets, and on Sunday there is an implicit encouragement to replay big matches and home team games in the higher rating late slot.
Teams get the flexibility to request their home games be scheduled in the slots that best suit their fans. Canberra can request most of their home games on Sunday afternoon knowing that they don't need to be in the top two TV picks for larger markets. Likewise the Cowboys can request most of their home games on Saturday nights knowing that their away matches will still provide plenty of opportunity for free to air coverage in their home markets.
Storm matches can be scheduled at a consistent 4pm Sunday slot in Melbourne to build an audience and maximize ratings potentially as a lead into the news. Reds matches could similarly be scheduled consistently on Friday night for Perth to build an audience and maxmise ratings. Perth could take the games on Sundays (ie. when the Reds don't play) at the same time as the east coast (12pm and 2pm local) allowing a higher rating program to be shown afterwards as lead into the news.
Leigh
FRIDAY 7.15pm (local) - 3 games
- 1 NSW derby
- 1 game involving a Queensland team (inc. half of Qld derbys)
- 1 game involving WA (18 out of 26 weeks - half of Reds home games and all Reds away games)
- all 3 games live on pay
- free to air can screen any 2 two games in each local market - 7pm and 9pm (local)
- the 2 games may not be screened simultaneously on free to air in the same market
- derby matches can be screened on free to air live against the gate
- non derby home games cannot be shown live against the gate on free to air in the home market, they can be replayed in the late slot.
- 1 game involving a Queensland team (inc. half of Qld derbys)
- 1 game involving WA (18 out of 26 weeks - half of Reds home games and all Reds away games)
- all 3 games live on pay
- free to air can screen any 2 two games in each local market - 7pm and 9pm (local)
- the 2 games may not be screened simultaneously on free to air in the same market
- derby matches can be screened on free to air live against the gate
- non derby home games cannot be shown live against the gate on free to air in the home market, they can be replayed in the late slot.
On Friday nights, the biggest rating slot is the early "live" slot - 7pm (local). The free to air network would be able to show a NSW derby live in this slot in Sydney, Qld derbys and Qld away games live in this slot in Brisbane, and Reds away matches on replay in this slot in Perth.
The lower rating but higher advertising volume slot on Friday night is the late "replay" slot - 9pm (local). The free to air network could show a non derby NSW game on replay or live from Perth in this slot in Sydney, a non derby Qld game on replay or live from Perth in this slot in Brisbane, and Reds home matches matches on replay in this slot in Perth.
SUNDAY 2.15pm (EST) - 3 games
- 1 NSW derby
- 1 game involving a Queensland team (inc. half of Qld derbys)
- 1 game involving Storm (18 out of 26 weeks - 10 Storm home games and 8 away games)
- all 3 games live on pay
- free to air can screen any 2 two games in each local market - 2pm and 4pm (EST), 12pm and 2pm (WST)
- the 2 games may not be screened simultaneously on free to air in the same market
- derby matches cannot be screened on free to air live against the gate in the home market, they can be replayed in the late slot.
- non derby home games can be shown live against the gate.
On Sunday afternoons, the biggest rating and advertising volume slot is the late replay slot - 4pm (EST). The free to air network would be able to show a NSW derby in this slot in Sydney, a game involving a Queensland team in this slot in Brisbane, and any match involving the Storm in this slot in Melbourne.- 1 game involving a Queensland team (inc. half of Qld derbys)
- 1 game involving Storm (18 out of 26 weeks - 10 Storm home games and 8 away games)
- all 3 games live on pay
- free to air can screen any 2 two games in each local market - 2pm and 4pm (EST), 12pm and 2pm (WST)
- the 2 games may not be screened simultaneously on free to air in the same market
- derby matches cannot be screened on free to air live against the gate in the home market, they can be replayed in the late slot.
- non derby home games can be shown live against the gate.
The lower rating and lower advertising volume slot on Sunday afternoon is the early live slot - 2pm (EST). The free to air network can show a non derby NSW game live in this slot in Sydney, a non derby Qld game live in this slot in Brisbane, and Storm away matches in this slot in Melbourne.
Pay TV is the only place to see every match live. People wanting to watch any game live regardless of free to air restrictions will have to subscribe. On Sundays Pay TV will likely get to show the choice game for each market first in the live 2pm slot because the free to air networks will delay the best game in each market to lead into the news in the late 4pm replay slot. It will also have a monopoly on live Friday night telecasts into Perth.
The game gets a fixed schedule while still allowing free to air networks a choice of matches to maximise ratings. It can guarantee coverage of teams into their home markets while providing some protection against live free to air telecasts against the gate. On Friday night there is an explicit block on live coverage of non derby home games in local markets, and on Sunday there is an implicit encouragement to replay big matches and home team games in the higher rating late slot.
Teams get the flexibility to request their home games be scheduled in the slots that best suit their fans. Canberra can request most of their home games on Sunday afternoon knowing that they don't need to be in the top two TV picks for larger markets. Likewise the Cowboys can request most of their home games on Saturday nights knowing that their away matches will still provide plenty of opportunity for free to air coverage in their home markets.
Storm matches can be scheduled at a consistent 4pm Sunday slot in Melbourne to build an audience and maximize ratings potentially as a lead into the news. Reds matches could similarly be scheduled consistently on Friday night for Perth to build an audience and maxmise ratings. Perth could take the games on Sundays (ie. when the Reds don't play) at the same time as the east coast (12pm and 2pm local) allowing a higher rating program to be shown afterwards as lead into the news.
Leigh
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