Its not a case of 9 v 7, more complex than that. This is how I think the media deal will shape up
* 7 won't show friday night football live (they won't even show AFL live in Victoria against Better Homes and Gardens), so preferably 9 for fridays, but with a clause stating they have to show at least one match nationally live or within an hour of kick off. Imagine that: In Melbourne on a Friday night slot, options are NRL, Better Homes and Gardens, or whatever movie 10 has going.
* Saturday is a good sell to pay TV. If we expand and have an extra match to schedule we should make it free to air on Saturdays.
* The Sunday Arvo games should be open to all bidders, as should the Monday Night match. 7, 9, 10, Fox, whoever pays the most. Ideally, 7 gets one sunday arvo game, 10 gets the monday night game.
* Origin and Finals football open to all bidders, but with clauses to make sure they are broadcast nationally. I think 7 have the deeper pockets, so they will likely get these.
* Tests to be sold to make a profit for the RLIF (or the competing nations test sides for the ANZAC test) so the international game has a fighting pool of funds.
* Telstra to pay roughly $12m (or more) for the internet content rights. They pay nothing now and payed $12m for the AFL last time, so it isn't a big ask. Think of it this way. This could pay for the Storms $6m fund as well as a similar anual fund for developing league in Perth, or for the Reds. This is potentially an area that will have huge growth in the future too.