Gyngell was unapologetic over his demands, adding he would like the Broncos to play every single Friday night because it sold best in Queensland.
"Why wouldn't they be on every Friday night in Brisbane?" Gyngell said. "We just bought the game.
"I don't care (if the Broncos don't want it), they're going to do quite well out of the money they're going to get from the deal, aren't they?
"I sit here unapologetically, when you pay this sort of money, to have the games you actually have to put programming into slots that you can commercialise.
"We are broadcasters, we are not narrow-casters. Majority wins with us but niches don't always win.
"What the facts are is more people want to watch their local games and then can watch the second game later."
Brisbane's Friday mortgage does not sit well with everyone.
Broncos chief executive Paul White will appeal for a "variety" of home games when the NRL seeks 2013 scheduling requests.
"Like we've always done in the past, we will strongly request for a variety," White told The Courier-Mail.
"It is the time for our club to make a statement that, like always, we will be strongly in there pushing for a variety in our scheduling which will hopefully attract and suit the needs of our current members and new members."
