"Our No. 1 priority is to create a sustainable franchise in the Shire and to create a springboard to be a perennial challenger for the premiership," Keogh said.
"Under the banner of Sharks unity, we plan to unite the players, coaches, supporters, sponsors and Shire residents behind the club.
"And we will adapt the best performance practice of existing NRL clubs and AFL clubs into the Sharks, including strategic plans, key performance indicators and a winning culture.
"We need to be run as professionally as any other sporting club in this country. That hasn't ever happened at Cronulla, particularly in the last few years when the club didn't even have a chief executive."
Keogh will deliver a strong message of support to the area's junior ranks if his ticket is successful. He points out that not one official, coach or player turned up from the Cronulla Sharks to celebrate 50 years of junior league at a function last weekend.
"Supporting the junior league is very important to us," Keogh said.
"In the Cronulla area, we have the fourth largest league nursery in Sydney with over 4000 registered players. Local juniors have to be a priority."
Keogh has also vowed to use his wide range of advertising contacts to help the Sharks find sponsorship for the Stadium and the NRL jersey.
"It's been a difficult time during the ASADA investigation to get sponsors to come on board," Keogh said.
"But that's no excuse for what's happened in recent years. Since LG left, we had Hisense, Blades, Fishermans Friend and Shark energy drink.
"We need to provide support to the Sharks Football club management by bringing about cultural change from the top down in all key areas of the business."
