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West Coast Pirates Bid News

Perth Red

Post Whore
Messages
67,092
Benefits of WA club:
1. 2.3 million population
2. richest state in Australia
3. 3rd strongest RL state in Australia
4. 4000 registered players
5. millionaire backers
6. supportive WA govt
7. large new stadium for big games
8. attractive new tv time slot option
9. large corporate base
10. attractive brand ready to go
11. 30-40k active fanbase waiting for a club

limitations
1. travel impositions
2. recruitment of first grade players
3. stadium for regular games needs finishing
4. needs a centre of excellence hq building
5. Ltd tv audience

what we need
1. partnership one or two east coast pathways clubs
2. hbf stadium finishing
3. building of hq for club
4. strong business case to overcome nrl myopia
 
Messages
14,627
Benefits of WA club:
1. 2.3 million population
2. richest state in Australia
3. 3rd strongest RL state in Australia
4. 4000 registered players
5. millionaire backers
6. supportive WA govt
7. large new stadium for big games
8. attractive new tv time slot option
9. large corporate base
10. attractive brand ready to go
11. 30-40k active fanbase waiting for a club

limitations
1. travel impositions
2. recruitment of first grade players
3. stadium for regular games needs finishing
4. needs a centre of excellence hq building
5. Ltd tv audience

what we need
1. partnership one or two east coast pathways clubs
2. hbf stadium finishing
3. building of hq for club
4. strong business case to overcome nrl myopia

You're kidding yourself if you think Perth has 30-40k active RL supporters. Regular season NRL games on 9Gem draw about 5-15k viewers. There's just 4k players across WA. The game is a niche sport in Perth.

I don't doubt there will be companies lining up to sponsor a Perth-based NRL team. The problem is the club will not generate as much money as the bigger clubs because their potential fanbase will be far smaller and media coverage will be limited. If you want the club to generate the same amount of sponsorship revenue as the Cowboys then it will need to have a similar sized fanbase and media profile across Perth. There's no way a Perth-based team will get as much visibility in Perth as the Cowboys get in FNQ. Too much saturation coverage for the Eagles and Dockers.
 
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Canard

Immortal
Messages
35,188
You're kidding yourself if you think Perth has 30-40k active RL supporters. Regular season NRL games on 9Gem draw about 5-15k viewers. There's just 4k players across WA. The game is a niche sport in Perth.

I don't doubt there will be companies lining up to sponsor a Perth-based NRL team. The problem is the club will not generate as much money as the bigger clubs because their potential fanbase will be far smaller. If you want the club to generate the same amount of sponsorship revenue as the Cowboys then it will need to have a similar sized fanbase and profile across Perth. There's no way a Perth-based team will get as much visibility in Perth as the Cowboys get in FNQ. Too much saturation coverage for the Eagles and Dockers.
People used to say that about the Swans and Bears/Lions and now they are the 2nd and 1st biggest clubs in there respective cities.
 

AlwaysGreen

Immortal
Messages
49,191
Benefits of WA club:
1. 2.3 million population
2. richest state in Australia
3. 3rd strongest RL state in Australia
4. 4000 registered players
5. millionaire backers
6. supportive WA govt
7. large new stadium for big games
8. attractive new tv time slot option
9. large corporate base
10. attractive brand ready to go
11. 30-40k active fanbase waiting for a club
1. Who cares
2. Wrong
3. That's like saying Dean Waugh is the third best cricketer in his family
4. Playing at a level lower than the Bass Hill over 55s team
5. Who?
6. Who cares
7. Ovals are shit aren't they? That's your usual line.
8. Wow, what a lure.
9. Again, who?
10. Ugly logo looks like it was designed by a nerd in grade 5.
11. Who? Not you, thats for sure.unless the dorkers aren't playing.
 

Perth Red

Post Whore
Messages
67,092
You're kidding yourself if you think Perth has 30-40k active RL supporters. Regular season NRL games on 9Gem draw about 5-15k viewers. There's just 4k players across WA. The game is a niche sport in Perth.

I don't doubt there will be companies lining up to sponsor a Perth-based NRL team. The problem is the club will not generate as much money as the bigger clubs because their potential fanbase will be far smaller and media coverage will be limited. If you want the club to generate the same amount of sponsorship revenue as the Cowboys then it will need to have a similar sized fanbase and media profile across Perth. There's no way a Perth-based team will get as much visibility in Perth as the Cowboys get in FNQ. Too much saturation coverage for the Eagles and Dockers.
44k and 2x60k rugby league crowds. 100k watching origin and Gf. 4k full contact and 30k touch footy players.
The question is not are they there, its how will the club engage them? 4k players is more than some Sydney NRL club regions have.

Souths in 2022 generated $9.8mill fan based revenue on a 14.3k crowd avg with 30k members.

Doesnt need to generate as much as Cowboys, it will need to generate around $8-11mill which is on par with the majority of clubs. Some clubs cant even generate more than $5mill.

A combine FC revenue of around $16-18mill will be just fine. Any more and we are up with the big boys.

Difference is cowboys are a big fish in a very small pond. NRL Perth will be a small fish but in a very big pond.
 

Perth Red

Post Whore
Messages
67,092
No perth due to Gem ratings now. Who tf watchs ch9 if you don't have to? I watch ch9 have 4 times a year.
Yeh he’s rather stupidly choosing just one weak half a metric to judge how many people are interested in rugby league in perth and ignoring all the others. Reality is most are watching on streaming or fox not on gem.
 

Dragonwest

Juniors
Messages
1,708
Yeh he’s rather stupidly choosing just one weak half a metric to judge how many people are interested in rugby league in perth and ignoring all the others. Reality is most are watching on streaming or fox not on gem.
Straight to Kayo for me, don't even consider turning on 9/GEM.
 
Messages
14,627
44k and 2x60k rugby league crowds.

The 44k was a double header.

The two 59k games were for Origin.

You cannot say that a double header and two Origin games are representative of what a Perth-based NRL club can attract to its games over a season. The Reds averaged 13,390, 8,200 and 8,700 in their three seasons.

60k flocked to Stadium Australia to watch the San Diego Chargers play the Denver Broncos in 1999. It doesn't mean Sydney has 60k active gridiron fans.


100k watching origin and Gf.

That's not very impressive.

414,000 people in Brisbane watched this year's AwFuL grand final.

623,000 people in Brisbane watched the NRL grand final.

The average metro audience for Brisbane across the regular season was 111,000.

Perth pulled an average of 8,000 viewers.

I got this from Wookie's site:

Metro Audiences

  • Sydney average 161,000
  • Melbourne average 12,000
  • Brisbane average 111,000
  • Adelaide average 7,000
  • Perth average 8,000

In Melbourne the Storm average 33,000, and when the Storm arent playing the NRL averages 8,000.

In Brisbane, the Broncos average 170,000, the Dolphins average 126,000. Other Queensland regional teams average 131,000 on Nine, while matches involving no Queensland sides average 98,000.

In NSW, Sydney sides average 163,000 per game, while sides from regional NSW average 163,000 as well. Matches with no teams from NSW average 146,000.

The leading clubs on television during the season werre Brisbane, Sth Sydney, Penrith and Melbourne.

Brisbane were the dominant club on Nine averaging 620,000 viewers per game.

  • Penrith 586,000
  • Parramatta 569,000
  • Sth Sydney 549,000
  • Dolphins 521,000
  • Melbourne 518,000
  • Sydney 510,000

Brisbane were also dominant on Foxtels set top box programming, averaging 288,000 per game

  • Sth Sydney 270,000
  • Melbourne 267,000
  • Nth Queensland 259,000
  • Penrith 257,000

The Broncos ratings dominance continued despite a significant drop in free to air coverage – this is AFTER they dropped 4 games on FTA – Broncos matches on Nine dropped from 17 down to 13 this season. No Sunday FTA (2 last year, 0 this year), and 2 less Thursdays (down to 4). Fri (8) and Sat N (1) FTA remained the same.​

4k full contact and 30k touch footy players.

How many of these people will attend 12 NRL games over a season at Perth Rectangular Stadium to see the Pirates?

The question is not are they there, its how will the club engage them?

Now you sound like the soccer fans who predicted the A-League would grow to an enormous size due to the game's participation rate.

4k players is more than some Sydney NRL club regions have.

WA has 10 times as many people as the regions you're comparing them to.

Souths in 2022 generated $9.8mill fan based revenue on a 14.3k crowd avg with 30k members.

Doesnt need to generate as much as Cowboys, it will need to generate around $8-11mill which is on par with the majority of clubs. Some clubs cant even generate more than $5mill.

A combine FC revenue of around $16-18mill will be just fine. Any more and we are up with the big boys.

Difference is cowboys are a big fish in a very small pond. NRL Perth will be a small fish but in a very big pond.

You're ignoring the problem of Perth needing a team that follows the Melbourne Storm model for its first 20 years. To do that it will need to generate more revenue than the clubs you just mentioned.
 
Messages
14,627
No perth due to Gem ratings now. Who tf watchs ch9 if you don't have to? I watch ch9 have 4 times a year.

Yeh he’s rather stupidly choosing just one weak half a metric to judge how many people are interested in rugby league in perth and ignoring all the others. Reality is most are watching on streaming or fox not on gem.

Is there any data on how many people from each metro market are watching on Foxtel/Streaming?

I cannot find it on Wookie's site.

We can only compare data that's available. Either provide a breakdown of the metro ratings for Foxtel and streaming or STFU. All you're doing is deflecting attention away from the fact Perth only has 8,000 people tuning into 9Gem to watch the NRL during the regular season.

Your argument goes both ways, too. Anyone from Brisbane and Sydney that has Foxtel will watch the NRL on that platform. It doesn't change the fact that for every person in Perth watching the NRL on 9Gem, there were 13.875 people in Brisbane and 20.125 in Sydney watching on Ch9. That number matters to potential sponsors.
 
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Perth Red

Post Whore
Messages
67,092
The 44k was a double header.

The two 59k games were for Origin.

You cannot say that a double header and two Origin games are representative of what a Perth-based NRL club can attract to its games over a season. The Reds averaged 13,390, 8,200 and 8,700 in their three seasons.

60k flocked to Stadium Australia to watch the San Diego Chargers play the Denver Broncos in 1999. It doesn't mean Sydney has 60k active gridiron fans.




That's not very impressive.

414,000 people in Brisbane watched this year's AwFuL grand final.

623,000 people in Brisbane watched the NRL grand final.

The average metro audience for Brisbane across the regular season was 111,000.

Perth pulled an average of 8,000 viewers.

I got this from Wookie's site:

Metro Audiences
  • Sydney average 161,000
  • Melbourne average 12,000
  • Brisbane average 111,000
  • Adelaide average 7,000
  • Perth average 8,000
In Melbourne the Storm average 33,000, and when the Storm arent playing the NRL averages 8,000.​
In Brisbane, the Broncos average 170,000, the Dolphins average 126,000. Other Queensland regional teams average 131,000 on Nine, while matches involving no Queensland sides average 98,000.​
In NSW, Sydney sides average 163,000 per game, while sides from regional NSW average 163,000 as well. Matches with no teams from NSW average 146,000.​
The leading clubs on television during the season werre Brisbane, Sth Sydney, Penrith and Melbourne.​
Brisbane were the dominant club on Nine averaging 620,000 viewers per game.​
  • Penrith 586,000
  • Parramatta 569,000
  • Sth Sydney 549,000
  • Dolphins 521,000
  • Melbourne 518,000
  • Sydney 510,000
Brisbane were also dominant on Foxtels set top box programming, averaging 288,000 per game​
  • Sth Sydney 270,000
  • Melbourne 267,000
  • Nth Queensland 259,000
  • Penrith 257,000
The Broncos ratings dominance continued despite a significant drop in free to air coverage – this is AFTER they dropped 4 games on FTA – Broncos matches on Nine dropped from 17 down to 13 this season. No Sunday FTA (2 last year, 0 this year), and 2 less Thursdays (down to 4). Fri (8) and Sat N (1) FTA remained the same.​



How many of these people will attend 12 NRL games over a season at Perth Rectangular Stadium to see the Pirates?



Now you sound like the soccer fans who predicted the A-League would grow to an enormous size due to the game's participation rate.



WA has 10 times as many people as the regions you're comparing them to.



You're ignoring the problem of Perth needing a team that follows the Melbourne Storm model for its first 20 years. To do that it will need to generate more revenue than the clubs you just mentioned.
No idea why you are comparing perth to sydney, very different cities, number of teams, main sport interests etc.

number of players by club region is very relevant in this debate. You can’t say perth doesn’t have enough players theNnSay somewhere like canterbury with less players is fine. it’s hypocritical.

perth doesn’t need to be sydney, or brisbane when it comes to nrl.

nor is it melbourne in 1998. The reality is rugby league has always been bigger in perth than melbourne. The game overall is bigger now than on 1998.
Clubs are getting $5mill over cap now compared to cap being bigger than grant in 1999. The stark reality is introduction of Storm in 1998 has zero relevance to the introduction of a perth team 30 years later.

only needs 15k avg to attend hbf park looking at souths fan based revenue. That is very doable. In fact I’ll be dissapointed if we don’t easily avg more than that.

there are at least 30-40k active rugby league fans here. Convert 20k of them to rusted on perth Rl club fans and the club is sorted.
 
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Perth Red

Post Whore
Messages
67,092
Is there any data on how many people from each metro market are watching on Foxtel/Streaming?

I cannot find it on Wookie's site.

We can only compare data that's available. Either provide a breakdown of the metro ratings for Foxtel a s streaming or STFU. All you're doing is deflecting attention away from the fact Perth only has 8,000 people tuning into 9Gem to watch the NRL during the regular season. Your argument goes both ways, too. Anyone from Brisbane and Sydney thst has Foxtel will watch the NRL on that platform. It doesn't change the fact that for every person in Perth watching the NRL on 9Gem, there were 13.875 people in Brisbane and 20.125 in Sydney watching on Ch9. That number matters to potential sponsors.
No. Fox doesn’t do city break downs.
 

mongoose

Coach
Messages
11,708
Is there any data on how many people from each metro market are watching on game on Foxtel/Streaming?

I cannot find it on Wookie's site.

We can only compare data that's available.
does it matter? national ratings are what are taken into account, not local. A ninth game involving Perth will still draw solid national ratings, just because it's NRL.
 

BuffaloRules

Coach
Messages
14,360
Supportive State Govt meaning what exactly for the proposed new NRL team?

How much money is the WA State Govt tipping in ?

What has been spent trying to attract East Coasters over to Perth to watch Origin and Doubleheaders wont help the Pirates going forward …
 
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