I think, like Melbourne, it is a long term investment for the future of the game. To keep pace with AFL the simple fact is NRL has to expand beyond its two states. WA timezone gives some very enticing options for TV coverage in the Eastern states not to mention a brand new viewing market, something no other bid is offering.
A stipulation I would like to see for any extra grant money the Reds get is that it has to be spent on marketing and junior development. I wouldn't want to be like Melbourne where after an extra $50mill+ we still didn't have any WA players in the team.
An investment that could backfire, and with no war chest to fall back on, the game might not be willing to take the risk. Not yet at least.
The timezones could be taken advantage of, but it is very dependant on local audience.
Look at the 3 bids and the possible match ups of the three and a current team. Lets throw in St George Illawarra.
Ipswich vs Central Coast - Like any normal match, the key will be the live audience that will interest viewers from NSW and Queensland.
Perth vs Dragons - This would be like a game against the Storm. The larger audience will be in NSW due to interest. It could be broadcast live as the 9:30 game here. My fear with this is that the game will be live and therefore not have the ad space as a delayed game and it could see a drop in numbers because of the late start. For these issues to be countered, the audience in WA would have to be large enough to make up for the loss in revenue from less ads and the possible loss of audience in NSW. That's for FTA anyway. On PayTV, that wont be an issue at all because the ad time will be the same regardless, the live audience should dramatically improve the audience for SuperSaturday and potentially a Sunday 4pm local 6pm eastern broadcast.
What it all comes down to, is the risk worth it? For all of us to sit here and say yes it is is easy. But for those on the IC who's first responsibility is to look after the clubs first it wont be as easy, especially with no money to fall on.
Im just not convinced that Perth are a shoe in. I think they should be in and would be if I had my say, but im not under any pressure.