Bulldogs Media Release - Strathfield
Thursday, April 09, 2009
The Strathfield Group, Australias largest serving car audio retailer, has today signed on as the Bulldogs front of jersey sponsor in a three year, multi-million dollar deal.
Bulldogs Chief Executive Mr Todd Greenberg says the sponsorship is a natural fit for both organisations.
Were both in the process of adopting a new way of doing business, they understand what were trying to achieve as an organisation and they want to be a part of the journey, Mr Greenberg said.
Strathfield is an iconic brand with strong public awareness, they have big plans for the future and were delighted that theyve decided to invest in the Bulldogs.
Over the past twelve months weve been working tirelessly to implement a comprehensive business strategy and were starting to see it take shape.
This sponsorship deal comes at a time when we are also celebrating a 50% growth in membership and with merchandise sales ahead of budget by more than 20%. This positive vibe extends to our junior leagues where we are anticipating increases in junior registration numbers.
We are now in a great position to move forward with Strathfield and provide a strong return on their investment.
With the Bulldogs boasting a large and passionate supporter base and an influential connection to the community, Strathfield Group expects the sponsorship to deliver significant increased traffic through its stores.
The Bulldogs provide us with an excellent opportunity to align our brand with one of the most successful, dynamic and progressive teams in Australian sport, said Chairman Mr Vaz Hovanessian.
This sponsorship is part of an aggressive campaign to see Strathfield regain its position as the number one place to shop for car audio and also become a one-stop shop for mobile communications, entertainment devices and home office equipment, he added.
As a further sign of a strong developing partnership, and in recognition of the Bulldogs ongoing work with Camp Quality, Strathfield Group will relinquish their commercial rights to the top of the back of the jersey and will give this space to Camp Quality for the duration of the 2009 season.
We respect the way the Bulldogs have embraced the community and their partnership with Camp Quality really resonated with our staff and board members.
They have sound plans for the future and we look forward to assisting the Club in their partnership with such a wonderful charity organisation.
We are also particularly impressed with the Bulldogs strict and disciplined approach to behavior on and off the field, which is strongly sanctioned by the players.
The sponsorship deal is effective immediately with players to run out in jerseys with the new Strathfield brand for Monday nights blockbuster against the Rabbitohs at ANZ Stadium.
Strathfield opened its first store in 1980 and in that time have consistently grown to become one of Australias most well known retailers.
With over 60 stores across the country the Strathfield Group has grand plans for expansion in the coming years.
