buster bunny
Juniors
- Messages
- 267
It is a bit counter-productive discounting a good or service to people who will pay the full amount. And it is the members who will pay the full amount.
It could be argued that the per-game price for diehard members should actually be more expensive than for the nonchalant public who need to be convinced to actually go to a game.
I realise that the argument does work both ways - we need to create more 'diehard members' so make their tickets cheaper.
Our club has, this year, removed the 10% merchandise discount for members and no longer gives a double pass to a home game with the basic entry-level membership. This really makes a lot of sense. Why discount merchandise to the people who are going to buy it anyway and why give out a free pass to people who are likely to only attend a couple of games each year (which they would happily pay for).
I would argue that rather than giving out these kind of discounts or freebies, it would be better to value add by throwing in low cost extras (which some clubs are doing) such as tours of dressing sheds after games or posters by players (cheap and won't stop people actually buying anything)
While some of your points make sense there are some things that could backfire. While most die hards will buy merchandise without a discount there is no guarentee they will buy it directly from the club which offers more to the club than people buying their stuff from other sports stores. Also it is a big assumption to think that all members are die hards and would go to every game for full price. I would say most season ticket holders sign up because they find it better than having to pay full price. As well as this the club would like having more season ticket holders even at a discounted price since they know they will have guarenteed income regardless of problems such as poor weather or poor performance by the team on the field.
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