$$Poor Boy Blues$$
Juniors
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He said its not enough to just say you follow a team, you should actually be a member. Also mentioned some figures from Todd Greenburg that in the 80s the AFL had only 80 000 members in total and they have 500000+ which contributes 100 million to their game, compared to 20 million currently for the NRL - so its going to be a long term process.
At my seminars a couple of years ago I expressed the importance of GROWING THE BUSINESS OF FOOTBALL and this was a major point.
The growth of AFL once they defined clear objective goals was extraordinary.
Also involved in this process are improved stadia facilties including seat capacity (and tying into a growth of available memberships) and improved club operations (expansion of business outside of football).
Look at the example of Arsenal. The corporate section of their new 60,000 seat stadium makes more money ALONE per game than the ENTIRE SELLOUT (corporate + normal seating )of their former 40,000 seat stadium, Anfield Road.
These are the kinds of jumps rugby league requires, and driving this increase will be memberships and positive news, feeding the money machine as well as the business of football.
I define the Business of football as the victory for the hearts, minds, and then pockets of the average fan. None of these things are new, and have been known and studied by myself for the past 10 years. The accomplishment of these goals (broadly speaking for nrl is to get more football fans paying at stadia), requires a total re-think and turn-around by the powers that be, commiting to a move away from tiny suburban grounds. The upgrading of suburban grounds in this country is prohibitive unfortunately which is why the AFL has moved to centralised stadia, and rl may have to as well.
However, come a soccer world cup, higher quality stadia will be available, and this premise no longer exists for melbourne storm or brisbane broncos.
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