The tin foil hats are out in force today! Telstra signed a deal until end of 2024 with enhanced sponsorship and continued digital application management. From the horses mouth:
Telstra has today renewed its existing sponsorship arrangements with the AFL as well as extending it to include an enhanced focus on making Marvel Stadium one of the most connected sporting grounds in the world and a testing bed for Telstra 5G innovation.
The revised deal, which deepens the Telstra and AFL partnership that commenced in 2017 and runs through until 2024, expands the visual sponsorship elements such as on-field Telstra 5G signage, and continues the development of the AFL’s digital assets such as AFL.com, club websites and the AFL Official LIVE App. The updated sponsorship also deepens Telstra’s connections to AFL Clubs and extends the agreement with the AFL Players Association that engages all listed players as ambassadors for use in social marketing campaigns and other initiatives.
Telstra has today renewed its existing sponsorship arrangements with the AFL as well as extending it to include an enhanced focus on making Marvel Stadium one of the most connected sporting grounds in the world and a testing bed for Telstra 5G innovation.
www.telstra.com.au
What's interesting in the Telstra deal is they are paying for much stronger access to players for sponsorship, digital product delivery and promotion of Telstra. I wondered why the payment to the AFL Players association had jumped so much in '21 ($37mill pre covid to $60mill last year) and that's why.