This long-game thing that AFL types go on about is horse-shit. Lions and Swans didn't 'have a break-through' after persisting with 'the long-game'. They got lucky, RL shot itself in the foot with the SL war which opened the door slightly for them. As you correctly point out, they peaked from the mid-nineties through to the early 2000's and the NRL has slowly been getting it's shit back together. GWS and the Suns will get no such favours, in fact by the time the 'long-game' plays out for the Suns, the NRL will have one more team in SEQ and they and the Lions will be drowned out. Ditto in Sydney.