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2023 TV/Fox/Streaming Ratings

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The_Wookie

Bench
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3,364
At 30 a month plus advertising

nrl channel is viable

Fox is working with an ARPU of $82

The problem is the unknowns, and Kayo wont hand out commercial in confidence data. You dont actually know how many subscribers there are - that information has never been available. Hell theres a possible variance of up to FORTY PERCENT in the actual ratings depending on who you believe.

Then theres taking on the production costs and everything associated with hosting the bandwidth and alls sorts of jazz that goes with that.
 

Wb1234

Immortal
Messages
34,489
Fox is working with an ARPU of $82

The problem is the unknowns, and Kayo wont hand out commercial in confidence data. You dont actually know how many subscribers there are - that information has never been available. Hell theres a possible variance of up to FORTY PERCENT in the actual ratings depending on who you believe.

Then theres taking on the production costs and everything associated with hosting the bandwidth and alls sorts of jazz that goes with that.
Don’t need to be paying 1 million to guys like Matty johns to get decent commentary for example
 

Vibing

Juniors
Messages
2,117
both codes are at 4 million viewers heading into today
except
they've had 6 games , we've had 5
our final 3 games of the round will rate another 2 mill approx & their 3 probably another 1.5 mill approx
so we average 750k
they average 611K
a hiding
albeit , we had 4 FTA games not our usual 3 this weekend but that probably only added a few hundred K more

anyone got a white flag ?
 

roughyed8

Juniors
Messages
1,089
yeah mate understood. If I or others come across these things, we'll all let you know. Pity Barb.uk isn't around now.
BARB is still around but it is now a subscription service, so now we just have occasional releases of numbers by Sky, C4 or the RFL.
 

ParraEelsNRL

Referee
Messages
27,714
Theres no real one to one comparison to be made anyway. Whther its time slot, match length, overlaps, local or national fta coverage, or even estimating streaming, its just not the same from sport to sport.

And then on top of that you have to factor in the skill of your negotiators, broadcaster finances and willingness to spend, the ability to find compromises without giving up too much.
CDead
BARB is still around but it is now a subscription service, so now we just have occasional releases of numbers by Sky, C4 or the RFL.
Cheers mate, didn't know it changed.
 

Billythekid

First Grade
Messages
6,838
There’s obviously a lot of money to ba made from something like an NRL subscription but the initial investment would be huge and the risk would also be significant.

I don’t see the NRL being willing to take that risk and I’m not sure they have the ability to pull it off. I do think it’s something they should at least be exploring but I don’t see it as something feasible in the near future.
 

Iamback

Referee
Messages
20,588
its 593 mill with contra
& 50 mill on top with telstra

Nope the announcement presser was

$4.5b in total - Counts the Stadium upgrade
$4b in cash including Telstra
Telstra on the pre Covid deal was $60m.

Again allowing for inflation that is 25-30% higher comes to $75m a year- Advertising will go up with that hence the amount they pay will go up.

You are looking at around $3.5b TV money Over 7 years. Or $500m a year

Ch7 was averaged at $148m pre covid deal. Ch7 reported to ASIC that they were paying about 20% extra.

That puts that at $175m.

Leaving Fox at $325m - looks more financially plausible when added to the Cricket, NRL and small deals Fox has
 

Iamback

Referee
Messages
20,588
There’s obviously a lot of money to ba made from something like an NRL subscription but the initial investment would be huge and the risk would also be significant.

I don’t see the NRL being willing to take that risk and I’m not sure they have the ability to pull it off. I do think it’s something they should at least be exploring but I don’t see it as something feasible in the near future.

It is a huge risk and would ruin the sport, If less people subscribed then budgeted for
 

Perth Red

Post Whore
Messages
69,900
Nope the announcement presser was

$4.5b in total - Counts the Stadium upgrade
$4b in cash including Telstra
Telstra on the pre Covid deal was $60m.

Again allowing for inflation that is 25-30% higher comes to $75m a year- Advertising will go up with that hence the amount they pay will go up.

You are looking at around $3.5b TV money Over 7 years. Or $500m a year

Ch7 was averaged at $148m pre covid deal. Ch7 reported to ASIC that they were paying about 20% extra.

That puts that at $175m.

Leaving Fox at $325m - looks more financially plausible when added to the Cricket, NRL and small deals Fox has
If telstra are paying $60mill cash to run afls digital arm we need to seriously rethink our strategy given we only bring in less than $30mill and have 1/2 of that in expense to run it! Where are you gettig telstra at $60mill from?
 

Iamback

Referee
Messages
20,588
Fox is working with an ARPU of $82

The problem is the unknowns, and Kayo wont hand out commercial in confidence data. You dont actually know how many subscribers there are - that information has never been available. Hell theres a possible variance of up to FORTY PERCENT in the actual ratings depending on who you believe.

Then theres taking on the production costs and everything associated with hosting the bandwidth and alls sorts of jazz that goes with that.

Pre-Covid - Now they commentate off TV. Andrew Voss was asked on Twitter the cost per game. $100k was his reply.

That is with producers, Cameramen etc who can be used on other projects to save money.

So the costs alone would take away any potential increases, People forget that actual Foxtel is double Kayo's.
 

Wb1234

Immortal
Messages
34,489
If telstra are paying $60mill cash to run afls digital arm we need to seriously rethink our strategy given we only bring in less than $30mill and have 1/2 of that in expense to run it! Where are you gettig telstra at $60mill from?
*if*
 

docbrown

Coach
Messages
11,842
There’s obviously a lot of money to ba made from something like an NRL subscription but the initial investment would be huge and the risk would also be significant.

I don’t see the NRL being willing to take that risk and I’m not sure they have the ability to pull it off. I do think it’s something they should at least be exploring but I don’t see it as something feasible in the near future.
The NRL has got a lot on its hands just managing a sport, let alone becoming a multimedia company.

The next bids will be from companies with existing infrastructure - 9/Stan, 10/Paramount, Foxtel et al.
 

Pneuma

First Grade
Messages
5,475

Ratings okay for yesterday. Fair to say ratings across all fta programs would be impacted by people on holidays and ratings boxes inactive.
 
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