the NRL grant now makes a club almost anywhere viable, even the sports graveyard that is the gold coast
why are you ignoring the other $9.5mill in corporate revenue Dockers earn? Not to mention they are fighting the bigger club in town for similar sponsors, an nrl club is likely to attract different sponsors looking for exposure on the east coast.I just scoured over the Dockers' annual report. In 2022 the club generated $8,192,514 in sponsorship revenue. In 2021 it was $5,663,438.
All on p30 of their report.
That's for an AFL team with 53k members in a parochial AFL city, playing its games out of a world class venue.
A Perth-based NRL team is not going to generate that sort of revenue playing out of Perth Oval in its current state, is it?
Cough, 110k viewers in perth last night, cough.Yeah, those 6k watching in Perth or Melbourne are the big audience broadcasters are chasing
Or Storm, Or souths, or warriors.If Perth relying on just sponsorship & game day then club will need to be bailed out. Ask titans
Wa govt has funded cofe’s for union, soccer, basketball, athletics, netball and hockey. No reason why it wouldnt for RL.I do have proof that clubs need to generate a bare minimum of $10-15m from football operations to be financially viable. It was stated on p28 of the Gemba report that was conducted on behalf of the Titans when they tried to squash the Dolphins' entry.
• Based on benchmarks from existing smaller NRL clubs, it is estimated that a new club would have operating costs of $23.6m per year which is largely driven by Player Wages and Other Wages• The NRL provides clubs with a Grant of at least $13.6m and covers some other operational expenses which aren’t included in the estimated total costs• Assuming a new club had an operating cost base of $23.6m, the club would need to generate $10.0m in revenue through Sponsorship, Game Day Revenue, Hospitality, Membership etc. in order to break even. This is expected to be challenging in early years due to the competitive landscape in which the club is entering• If the club is unable to achieve this, the operating loss would need to be covered by the club or the NRL would be required to provide additional financial support
The teams operating on just $10m from football operations have pokie machines to bail them out. Perth won't have any revenue from pokies because WA law prohibits licenced venues from carrying gaming machines. That leaves corporate hospitality, sponsorship, ticketing, membership and merchandise as the only means of revenue for a Perth team. Without a rich financier they will struggle unless they're given a good stadium rental deal by the WA Gov and have the corporate facilities at Perth Oval upgraded to provide a decent revenue stream from hospitality. It's not impossible, but without a generous deal from the WA Gov it will be extremely hard.
The club will also need to develop a high performance training centre. We saw what the CoE did to the Titans. Exorbitant stadium rental fees hurt the Titans, too. These are things the ARLC need to get right before accepting a team from Perth or New Zealand 2.
IMO nothing nine has done recently suggests they would go all in for anything, they want what they want without having to actually pay anything for it, and Vlandys seems happy to let them walk all over him, they'll likely pay the bare minimum for the extra game regardless of wherethe next team is based, but will gladly offer their "opinion" on what's easiest and best for them.
What's actually more likely is FTA wont even want an extra game, and funding for that will come solely from news, who clearly don't want anything effecting their Broncos the slightest
Regardless we shouldn't be letting broadcasters, who have their own agendas, tell us where and what to do, the NRL should be doing what's best for it in the long run, proper investment in the future of the game
Fumbleball's broadcasters don't seem to have any problem letting them decide what they want to do, then pay up anyway.
If the ARLC was proactive they would have no trouble getting funding from the WA Gov and Fed Gov for an upgrade to Perth Oval and a new high performance training centre.Wa govt has funded cofe’s for union, soccer, basketball, athletics, netball and hockey. No reason why it wouldnt for RL.
Wa govt has funded cofe’s for union, soccer, basketball, athletics, netball and hockey. No reason why it wouldnt for RL.
Or Storm, Or souths, or warriors.
a new club won’t be admitted until 2028. Plenty of time to build the infrastrucutre and sort out hbf park, IF the nrl announce perth soon.
Eh? Dockers earn more corporate revenue than everyone in nrl except broncos ($17.6million)
Game needs to look at what is most lucrative & sustainable. Ur feelings on expansion are irrelevant.
We’re talking Centre of excellences you idiotLol, they provided some funding but not nearly enough to say they funded those teams. Twiggy funded force
so, an opinion? from arguably the most biased man on tv. I thought opinions didn't count
And advertising/signageich is also corporate revenue stream. Like I said last year Dockers generated $17.5mill in corporate revenue all up. More than 15 of 16 nrl clubs. Not sure what point you’re trying to make lolOn p30 of the 2022 Dockers annual report it says the club generated $5,831,880 from corporate hospitality and $8,192,514 from sponsorship. Membership was $18,220,646 from 53k members. Match revenue was $8,020,937. Merchandise was $2,504,797.
You're yet to provide any evidence that it's "too soon" for a third Brisbane team. That's just a bullshit claim you've plucked out of your arse because you don't have an actual argument against a third Brisbane team.
You've also ignored the fact that the Brisbane Tigers have a far more advanced bid than anything coming out of New Zealand and Perth.
I'll say it again since it didn't get through the first few times. A third Brisbane team is hardly comparable to Sydney's nine. Only some one who doesn't understand basic maths and economics would say Brisbane 3 is equal to Sydney 9. On a per capita basis it's not even close to being equal. Financially, the Broncos and Dolphins are kicking the Sydney clubs' arses. You really don't have a reasonable argument, so just stop with the false equivalencies.
The odds of a Sydney club being relocated or wound up are slim to none. So too is the proposition of the ARLC creating a club in Perth or NZ from scratch and funding it for years, which is what will need to happen unless the WA or NZ Govs subsidises it. The odds of Perth or NZ2 being financially stable by 2028 without any assistance from the ARLC are slim to none. Either club will need to generate at least $10-15m from football operations because they won't have a pokie den to rely on.
I just scoured over the Dockers' annual report. In 2022 the club generated $8,192,514 in sponsorship revenue. In 2021 it was $5,663,438.
All on p30 of their report.
That's for an AFL team with 53k members in a parochial AFL city, playing its games out of a world class venue.
A Perth-based NRL team is not going to generate that sort of revenue playing out of Perth Oval in its current state, is it?
Get the WA Gov to upgrade Perth Oval and agree to sponsor a Perth-based NRL club for its first 10 years. Then it'll be a realistic contender for the 18th licence and an asset to the NRL. If we rush into Perth without attaining any assurances from the WA Gov and fail to upgrade Perth Oval then the club will struggle to survive. To be fair, the ARLC could have done all of this by now if they were diligent. They've sat on their arse and twiddle their thumbs despite the WA Gov being very supportive.
Do you really think it's realistic to expect the ARLC -- and the current 17 clubs that have a seat at the negotiating table -- to bankroll new teams from Perth and New Zealand?
Two things are certain.
1. The ARLC is not going to cull any clubs.2. The ARLC is not going to prop up NZ2 and Perth like the AFL does with Gold Coast and GWS.
You say it's "not sensible" to bring in a third Brisbane team any time soon.
On what basis can you make this claim?
On every key point the Brisbane Tigers are head shoulders ahead of Perth and NZ2. What's not sensible is saying we should overlook the Tigers' better credentials just because you don't feel the time is right for a third Brisbane team. Thankfully, the ARLC will judge each candidate by the strength of their business operations and infrastructure. They won't give a f**k about your concerns over it being "too soon". Judging by the ARLC's reluctance to go against the wishes of the broadcasters, it's "not sensible" to think they're going to go with NZ2 or Perth when Ch9 has already thrown their support behind Brisbane 3.
So are yours or anybody else for that matter.
That’s a lot of words and emotional ones at that just to say I want another Brisbane team.
If you want evidence or a reason why you don’t do it, look around at every other sporting competition. There’s also a little thing called laws of diminishing returns which runs into this.
For example, let’s take Major League Baseball. By rights, you could have 5 or 6 teams from New York or Los Angeles and they would probably be worth a lot more money than any one of the Oakland Athletics or the Tampa Bay Rays or the Colorado Rockies and a probably a fair few others. Have a look at the money spent on rosters over there to get an insight into what I’m taking about.
2025 MLB Team Salary Payroll Tracker
A real-time look at the 2025 salary payroll totals for each MLB team..www.spotrac.com
If I looked at the NBA or the NFL you would probably find the same thing happening.
Even closer to home you could look at the fumblers 30 odd years ago. They could have decided instead of going to Brisbane and Sydney, we’ll just put extra teams in Adelaide and Perth. They would have been a lot easier to run and would have been a lot safer. Now, 30 years later, we have a RL team in Brisbane using that same code as a reason for them to get in because we are supposed to be scared of them . It’s embarrassing that we as a code don’t get it.
All of these examples are why it is not sensible as an overall strategy. Because any and every business has to go to new markets in order to get new customers. Any time you do the opposite, all you are doing is splitting the existing customer base. So, unless all of Australia is just going to live in NSW and Qld in the future, then you go and take your product to customers who can’t participate in it or have access to it.
Now you can disagree with me all you want but putting another team in Brisbane is not growing your customer base, however you want to spin it. If there were no other options and you have exhausted all your potential markets, then go for your life. But until then I don’t see the point and I don’t give a f*** about your or their concerns about it either if I were to quote you.
And advertising/signageich is also corporate revenue stream. Like I said last year Dockers generated $17.5mill in corporate revenue all up. More than 15 of 16 nrl clubs. Not sure what point you’re trying to make lol
An nrl club only needs -$10mill in corporate revenue and $4-5mill in fanbase revenue, no problem in a city as rich as perth.