News Corp to demand Fox Sports Saturday NRL game from Nine
Darren Davidson The Australian,
News Corp executives will demand the National Rugby League reverse its controversial decision to strip the top-rating Saturday evening match from Fox Sports.
It is understood that the Nine Network, which secured the game as part of its $925 million TV rights deal with the NRL, has not ruled out surrendering the game — provided Fox Sports agrees to sell Nine a Saturday Australian Football League game.
Sources said Fox Sports, wholly owned by News, would refuse to even contemplate paying a premium for rights to the remaining NRL matches unless it can regain control of the prized Saturday match
It is understood Mr Gyngell is prepared to trade the Saturday match if Fox Sports is prepared to sell him a Saturday AFL fixture under the recently signed $2.508 billion record deal.
Asked if he was a seller, Mr Gyngell told
The Australian: “We don’t want to sell anything, and we’re very happy with what we’ve bought. We think it’s the best deal for Nine.”
This is significant because it shows Mr Gyngell appears willing to offload one of his four prime- time matches to defray high costs, and eliminate the burden of having too many NRL matches on Nine’s primary channel, putting a squeeze on scarce inventory.
Any move to hand the Saturday match back to Fox Sports, needs Mr Gyngell to sell the wholesale rights back to the NRL,
It’s also believed Mr Gyngell has ruled out selling one of his four top picks to the Seven and Ten networks because he does not want to share the code’s sponsors with another free-to-air operator in a tough advertising market. This would boost for Fox Sports’s chances of retaining the Saturday match,
Sources say News Corp will not match the $530m figure, let alone pay $700m. “The value of the remaining rights is significantly less,” one source said, noting that a $400m price tag had even been proposed during private discussions last week.
http://www.theaustralian.com.au/bus...l-game-from-nine/story-e6frg996-1227495525671
So basically Nine sells Sat rights back to NRL who then sells them to Fox.