Timbo said:
OK how about an example from the flip side of the coin?
I have family who own a pub in a country NSW town. There was an aboriginal member of this community who frequently made racial slurs against them, their customers and their friends and family when in the pub. Yet they were told constantly whenever they reported it to the authorities that there was nothing that the law could do.
What did they do? They accepted that it was a small minded moron making a bloody stupid comment, ignored it, and got on with thier lives.
Because like it or not, a minority using the same tactics they have experienced over time from the majority is often simply the only way someone is a position of little power can "fight back".
I'm not saying it was right of the person in this situation at all, but that could be an explanation for the why it happens. As for why it happens through society originally from the majority culture, I guess it's about imposing or exerting your power on groups that are less powerful, in order to maintain your group's implicit position of control. (See the ethos of current day Liberal Party's "wedge politics" for a great example.)
Not all individuals put that level of thought into it when they make a "throwaway" racial comment, but it helps you understand why it can be a big deal to those on the receiving end. Once you understand that experience of racism is structural not indidivual, and is about power and experiences of powerlessness within a wider context than just an individual comment, then you end up feeling supportive of stances like the one being made by Dean Widders, and realise why it is important to stamp it out of our (or any) professional sport.