The lack of a great rectangular stadium in the geographical center of the game's heartland is one of the major things holding the game back. ANZ isn't just shit for a Souffs vs Cowboys 11k regular match, it's sub par for finals and Origin when there's 40k+. It's a shit place to watch a rectangular sport, full stop. Trouble is if the NRL wants to fix it they're going to need to build a stadium in western Sydney themselves. If we got, say 1.2b from the TV deal would 200m be enough to complete the project, leaving us with 1b to run the game? The ground could be rented out for Soccer and Rugby matches giving the game another revenue stream.
Crowd figures aren't going to hit the same levels as the AFL until there is a ground suited to Rugby League in the geographical center of the city accessible by public transport. That's what bred a culture of going to live AFL games in Melbourne (not the "AFL is better live" fallacy), and it's the only thing that will work in Sydney. Imagine a
San Siro,
Wembley or
Bernabeu within walking distance of say Lidcombe or Burwood station. The suburban grounds can continue to host smaller matches against out of town teams. Derbies, finals and Origin can go to the SFS or a strategically located West Sydney stadium.
Sure ANZ would be a white elephant, but who gives a shit? It's not the fault of Sydney RL fans that the government of the day was short sighted enough to build a stadium that only the 4th most popular winter sport of the city would want to use. Dismantle and sell the peice of shit for scrap or burn it to the ground for all I care.