docbrown
Coach
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Seriously, in the 30 odd years since expansion, the benefits to League have outweighed the losses by about 1000 to one. To me it's not abouyt shoring up our defences against other codes, but rather extracting the best value for our market. Currently there are holes in big population areas that would be an instant market for a new NRL
No other code has that luxury. The next instalment of any code faces an uphill battle to win enough support from the population and corporates to survive.
Each of the codes have their own agenda. Victorian Rules is trying to ensure its relevance in an increasing global market place by trying to become Australia's equivalent of the NFL, which is why they claim it to be an indigenous game.
The difference is however that when the NFL expanded in the 50's and 60's they had no other football codes to compete with and nationalised after the AFL-NFL peace treaty - creating in the process one of the largest championship games in the world - the Super Bowl - a history that remarkably foreshadowed the Super League-ARL peace treaty in the 90's that Rugby League failed to capitalise on in the same manner.
Vic Rules has 3 other codes each with a larger claim to international markets. As such Vic Rules aren't putting teams in heartlands - they're trying to shore up their mythological image as Australia's game. There is no real 'gap' in Gold Coast and GWS. Demetriou just wants to dig in and throw piles of money at them to ensure that mythology is perpetuated. I'd say there's a Gallipoli metaphor there but I don't want to oversell fumbleball's already inflated sense of ideology.
Vic Rules will never replace the other codes because it's already divided along a national 50/50 axis (that again in their ego was devised and named after one of their own) and will only ever offer a boutique international presence that can't compete with sporting fan's genuine appetites for representative fixtures. Vic Rules will always have a healthy following in the southern states because of it's history, but it will never replace League as the game of relevance from Canberra to Townsville as it will never be able to have 14 professional teams in that area.
Soccer is a global game, there's no doubt about it. However in Australia it has always been the 4th placed game and its cultural significance has always been niche. Soccer has never capitalised on its junior base because as those players get older they switch to the other codes that they actually watch and support regularly.
The 'football' name ownership debate is the same as Vic Rule's 'Australian' debate. It's a piece of branding to say - yes - we're the only real football game. The other problem soccer has is that the multi-million dollar European and South American leagues will always be more powerful and of a higher standard than the A-League and that in turn weakens the code here. A-League has an ambitious national expansion plan under way - but the quality of the game itself and it's scheduling means it remains a niche appeal. Soccer's biggest ace is the World Cup and when the Socceroo's are competitive interest peaks. But every four years at the Olympics people find themselves suddenly interested in Rowing and Badminton - sadly after those few weeks - the connections don't seem to last.
If Australia fails to lure the 2022 Soccer World Cup, I doubt the national expansion plan will be sustainable and the game might find itself in the same financial black hole as the NSL days. If the World Cup bid is awarded, interest in A-League will improve but as it's a summer game, I suspect the majority of fans will be dual code supporters. But AFL has the most to lose in this regard as it will be their junior players who take up the game more than any other - something the AFL has addressed in their state of the game reports thus prompting their defensive manoeuvres. Is Soccer the sleeping giant? Well it stirs every now and then.
I'll continue my rant in my next post-