Western Corridor NRL bid

[BDGS]

We don't need to boost major city TV numbers, they already have us as the most watched TV sport in Australia.

 

[dgsfan]

No they don't. You once again prove you know nothing. Metropolitan TV Ratings (5 Capital Cities) favour the AFL. Regional ratings are where the NRL make up their numbers to at least equal the AFL and usually surpass them. Docbrown can confirm this. So work needs to be done to increase metro ratings. Which bids will air in and receive ad rates from metro stations? Reds and Jets!

 

[Red&BlackBear]

Any team will get coverage therefore bringing in tv revenue and with digital tv coming into play most houses around the country, regional included, will have the big channels/stations anyway. It's a flawed arguement.

 

[dgsfan]

Ad rates will still get sold individually, though, so you're argument is indeed flawed, as is BDGS' that we don't need to boost major city tv numbers.

 

[dgsfan]

The Bears are not going to increase capital city ratings. Ratings in Sydney will be on par. Maybe slightly up at first but after any novelty factor wears off things will be back to normal. Ratings might increase on WIN, but we already dominate regional tv markets. Where the ratings will increase is Brisbane. By having an extra QLD to schedule means higher national metro ratings. Doesn't take a brain surgeon to understand that.

 

[BDGS]

No they don't. You once again prove you know nothing. Metropolitan TV Ratings (5 Capital Cities) favour the AFL. Regional ratings are where the NRL make up their numbers to at least equal the AFL and usually surpass them. Docbrown can confirm this. So work needs to be done to increase metro ratings. Which bids will air in and receive ad rates from metro stations? Reds and Jets!

Read the post again and see what i was really saying rather then what you wanted it to say.

Also, the WA Reds bid will enlarge our ratings in major cities.

Sydney TV sports ratings are dominated by League and are improving on previous year regardless of the already domination. The Central Coast Bears NRL bid will push those ratings much higher during the novelty factor and slip down to above the current average as the new average.

The proof of the Bears popularity that Beowulf says the NRL have is enough to state that if the Bears bring up the majority of what as lost to our sport when they left, this would happen. But hey that is not in the best interest of Queensland so lets not talk about that.

The NRL, as i said, is the most watched sport competition in this country. You want to raise that then you bring in the Reds as well as a popular Rugby league brand and you find yourself in a position that is win/win.

Any team will get coverage therefore bringing in tv revenue and with digital tv coming into play most houses around the country, regional included, will have the big channels/stations anyway. It's a flawed arguement.

Exactly.

 

[dgsfan]

We don't need to boost major city TV numbers, they already have us as the most watched TV sport in Australia.

Wrong. NRL is the most watched sport in Australia because of regional TV ratings. The AFL is the most watched sport in metro areas, because they have teams in all 5 of the catchment areas. Which bid teams will increase metro ratings? Reds and Jets!

 

[applesauce]

Any team will get coverage therefore bringing in tv revenue and with digital tv coming into play most houses around the country, regional included, will have the big channels/stations anyway. It's a flawed arguement.

You do realise that regional advertising cost much, much less for companies than capital city advertising?

How do you think local businesses get airplay in prime time on WIN, PRIME or Southern Cross?

It is 1 reason why the AFL was able to convince TV networks to pay them more $$$. Because their competition is predominantly capital based where the NRL is capital and regionally based.

Edit: Also BDGS the NRL has not outrated the AFL over the 5 capital city's since I can remember. Regionals save our ass.

 

[dgsfan]

Exactly.

 

[Perth Red]

Gallop has mentioned increasing capital ratings as being important in the past. Having said that until they get a TV deal that guarantees NRL on FTA at a decent time in all capital cities it won't change much with or without the likes of Melbourne, Perth and eventually Adelaide.
Not sure why you would say Ipswich is 8 years off? They have a ground to play at, they have brand of sorts, they have Jnr's and a reserve team, they have local and State Govt support. They need a fanbase and corporate support. Not sure that would take a huge amount of time to build?

 

[_Johnsy]

Which bids will air in and receive ad rates from metro stations? Reds and Jets!

How will Ipswich (RL heartland) increase FTA numbers in major cities? bear in mind Brisbane/Titans/Cowboys always have one FTA game sewn up each weekend.

Looking forward to something apart from biased opinion, or rhetoricical statments.

 

[dgsfan]

I've said it on this forum before. NRL gets 3 FTA game a week. How many of those feature a NSW team? I'd say almost 99% How many feature a QLD team? Probably around 30%. QLD only really ever features on the live Friday night game. There were around 3 weeks last year where they did not feature. They almost never feature in the Sunday game and likewise the delayed Friday game. With an extra team to schedule it increases the amount of QLD teams channel nine can chose from. Ratings increase nationally when a QLD team features. If they featured as much as NSW teams did ratings would be greatly increased.

 

[applesauce]

How will Ipswich (RL heartland) increase FTA numbers in major cities? bear in mind Brisbane/Titans/Cowboys always have one FTA game sewn up each weekend.

Looking forward to something apart from biased opinion, or rhetoricical statments.

I think your forgetting that if there are 18 teams there is an extra game to sell. I would assume the NRL would sell the extra game to a FTA station for more $$$.

So it all depends on the TV deal/networks. The rumours and innuendo of a Sunday double-header in the arvo will help a 2nd Brisbane/Ipswich-Logan team to no end, freeing up a 4th FTA slot for a QLD team to play in (much how Friday night works).

 

[docbrown]

The reason 9 puts on Broncos/Cowboys/Titans games regularly is because they do boost the overall capital city numbers. There is a very real drop off in Queensland viewers when only NSW teams feature, which is why at least one out of the 4 Friday teams features a QLD side. Compare this to Brisbane ratings when 2 NSW teams feature on a Sunday.

The advantage the NRL has over AFL is that it can potentially have two double header sessions on FTA that fans sit through both games - a Friday 7:30pm to 11:30pm F2A slot and from what I've advocated (and what Gallop is now pursuing and we'll likely get) a Sunday 2:00pm to 6:00pm slot.

By featuring a QLD team every Friday & Sunday (2 out of the 8 teams featured), the follow through audience (especially on the earlier Sunday afternoon slot where fatigure isn't a factor) is boosted over both games.

Currently QLD has 19% of the NRL teams and feature regularly as one of the six weekly F2A teams (about 17% representation) in one of 3 games (about 33% out of total F2A airtime).

Conversely NSW (exluding ACT) currently has 62.5% of the NRL teams and get approximately 75% F2A representation (about 4.5 out of 6 club slots) in almost all games (over 95% of total F2A airtime). As you can see NSW is well represented.

But - by introducing a 4th QLD team and by featuring 2 QLD teams in 2 out of the 4 games they would have 22% of the NRL teams, 50% representation and 50% out of the total F2A airtime. At the same time NSW would likely have about 5.5 out of 8 slots (so about a 7% dip to 69% represenation but still well above their actual make up of the competition) - BUT - at the same time they would still feature in almost all the NRL games (still over 95% of F2A airtime). Given to this that most likely there will be 3 NSW teams featured on Sunday, the overall Sydney audience will be larger than what we get with the current 2. So both QLD & NSW are boosted by a Sunday double header.

So as you can see, by introducing a 4th QLD team and 4th game, you can clearly boost their airtime without sacrificing NSW airtime and in turn boost both Brisbane metro numbers and regional QLD numbers across not only one but TWO games.

 

[dgsfan]

Bravo.

 

[BDGS]

Wrong. NRL is the most watched sport in Australia because of regional TV ratings. The AFL is the most watched sport in metro areas, because they have teams in all 5 of the catchment areas. Which bid teams will increase metro ratings? Reds and Jets!

I never once said the NRL were the most watched sport in metro areas. I said we are the most watched sport period, therefore we don't need to worry as much if the cities fall behind. The WA Reds will fix that will we consolidate our position in NSW with the old bears branding that will (no doubt) help continue the Sydney rugby league ratings dominate even more.

God you could pull a conclusion out of nothing.

 

[BDGS]

You do realise that regional advertising cost much, much less for companies than capital city advertising?

How do you think local businesses get airplay in prime time on WIN, PRIME or Southern Cross?

It is 1 reason why the AFL was able to convince TV networks to pay them more $$$. Because their competition is predominantly capital based where the NRL is capital and regionally based.

Edit: Also BDGS the NRL has not outrated the AFL over the 5 capital city's since I can remember. Regionals save our ass.

F****** read before you comment, i said we are the most watched sport period, never once did i claim we out rate AFL in the major cities across Australia in a total.

 

[dgsfan]

You said major city tv numbers have the NRL as the most watched sport in the country. Funny to see you backtrack once you've been caught out.

 

[BDGS]

The reason 9 puts on Broncos/Cowboys/Titans games regularly is because they do boost the overall capital city numbers. There is a very real drop off in Queensland viewers when only NSW teams feature, which is why at least one out of the 4 Friday teams features a QLD side. Compare this to Brisbane ratings when 2 NSW teams feature on a Sunday.

The advantage the NRL has over AFL is that it can potentially have two double header sessions on FTA that fans sit through both games - a Friday 7:30pm to 11:30pm F2A slot and from what I've advocated (and what Gallop is now pursuing and we'll likely get) a Sunday 2:00pm to 6:00pm slot.

By featuring a QLD team every Friday & Sunday (2 out of the 8 teams featured), the follow through audience (especially on the earlier Sunday afternoon slot where fatigure isn't a factor) is boosted over both games.

Currently QLD has 19% of the NRL teams and feature regularly as one of the six weekly F2A teams (about 17% representation) in one of 3 games (about 33% out of total F2A airtime).

Conversely NSW (exluding ACT) currently has 62.5% of the NRL teams and get approximately 75% F2A representation (about 4.5 out of 6 club slots) in almost all games (over 95% of total F2A airtime). As you can see NSW is well represented.

But - by introducing a 4th QLD team and by featuring 2 QLD teams in 2 out of the 4 games they would have 22% of the NRL teams, 50% representation and 50% out of the total F2A airtime. At the same time NSW would likely have about 5.5 out of 8 slots (so about a 7% dip to 69% represenation but still well above their actual make up of the competition) - BUT - at the same time they would still feature in almost all the NRL games (still over 95% of F2A airtime). Given to this that most likely there will be 3 NSW teams featured on Sunday, the overall Sydney audience will be larger than what we get with the current 2. So both QLD & NSW are boosted by a Sunday double header.

So as you can see, by introducing a 4th QLD team and 4th game, you can clearly boost their airtime without sacrificing NSW airtime and in turn boost both Brisbane metro numbers and regional QLD numbers across not only one but TWO games.

Good post mate as usual mate.

 

[BDGS]

You said major city tv numbers have the NRL as the most watched sport in the country. Funny to see you backtrack once you've been caught out.

This is what i said

We don't need to boost major city TV numbers, they already have us as the most watched TV sport in Australia.

To spell it out for you, even though we are behind to the AFL in Major city TV numbers, they are higher enough to keep up above the AFL in the total tally.

If our ratings in major cities were 0, doesn't matter who good the regionals are it wouldn't help us.

read things for what they are, and if they are unclear then ask about them before making assumptions.